"Private" Service &Nbsp; Like Flowers Quietly Open.

The change of the word "private" in Chinese life is dramatic. From the past "hard to praise the private word to a flash" to today's fashion of "private ordering", from the mass service of thousands of people to the pursuit of tailored personality, the emergence of the concept of "private service" has been subverting people's way of life in recent years. It has also brewed a large market with unlimited opportunities, and many new professions which are closely related to "private" have been born. Even though the "small private era" is brilliant, there is a lot of confusion. But it is undeniable that it is a consumption revolution and a wealth opportunity.

In the 90s of last century, petty bourgeoisie was used as a new way of life, and it was popular among young people in China. Today, the "world" has changed dramatically.

When petty bourgeois is bought clothing On the brand street, "someone" customize their own blue jeans for themselves. When petty bourgeoisie runs around beauty salons, "someone" is having fun with their personal image designer. Petty bourgeois When you are addicted to French or Italian Western restaurants, "someone" has their own skillful chef. When petty bourgeoisie drives a private car to find a personalized beauty shop, "someone" asks professionals to come to "love car" beauty, or even repair private cars. To raise the cover, we find that "someone" has a unified symbol -- small private.

From the past, "to praise the private word for a flash", to talk about the "private" color change to the "private order" as the fashion pursuit, but thirty or forty years ago, a "private" word, in the Chinese life dictionary, almost suffocated and reborn.

Ms. Li, who often goes to private banks in the Bund, Shanghai, said that she liked to watch American dramas in the past. She liked to watch the American dramas in the past. The protagonists in the play had health care for private doctors. They had personal image designer nursing. Fortune had private financial advisor planning. When they were in trouble, someone arranged for him. She felt herself unreachable from this life. However, only a few years later, Ms Li not only hired private financial advisers, but also hired private nutritionists. She said: "nutrition knowledge can be learned from books, but where is it better than the dietitian to teach one by one? And for a long time, you can become friends and chat with your family. This feeling is very warm.

The small private family first appeared in the media coverage in 2004. In that year, the movie star dawning and Faye Wong had been addicted to private doctors and private etiquette designers in the urban romantic movie "big city incident". In 2010, "small private" became one of the most popular hot words in Chinese Internet. According to a survey conducted by the Chinese Academy of Social Sciences, more than 50% of Chinese urban residents have demand for private doctors. According to the demand of 8% of the 250 million urban residents in the country and the cost of 900 yuan per person per year, there will be an emerging supply and demand market of 18 billion yuan. In fact, a huge market is already on the verge of fire.

Two days service =1 monthly salary

It is consumption revolution and wealth opportunity.

There is an excellent "two world cafe" with excellent business in Beijing. Chef, bartender, waiter or family theater are only served by one pair of guests each time. This exclusive consumption feature of private customized services is loved and sought after by small businesses.

Some people say that the emergence of small private consumption is also a consumption revolution and a wealth opportunity. In the view of sociologists, the traditional way of consumption is popular and personal, while private service is different from mass consumption by individual customization. The change from mass service to private service is the manifestation of diversification, differentiation and specialization of personal needs after the development of social economy.

In the spring afternoon, May, a personal image consultant, arrived at Miss Lee's house on time. "In this era, image is not only an advertisement of your ability, but also a sign of your taste," she said. I have a lot of clothes, but I am not very good at dressing up. Sometimes inappropriate dress will make me self defeating and damage my professional image. The professional image consultant will dress me according to the fashion and color this year, and will accompany me to choose clothes suitable for various occasions. This is the work of May, including second days of shopping, two days of service, May get 5000 yuan reward. This is equivalent to her previous month's salary.

Under normal circumstances, May is guided by one to one appointment. According to different customers, different personalized solutions are made for him (her). The time is 4 hours, and the charge is 2600 yuan. If the customer has other requirements, such as taking care of the wardrobe, accompanying shopping, and providing guidance and services for the customers to attend the major events, she charges by the hour, ranging from 200 yuan to 300 yuan per hour. May said that the concept of private image consultant came from Japan. The first term was "color consultant designer". In the 1995 of last century, "color consulting designer" was introduced into Beijing, but before 2005, this occupation was not accepted by everyone. After 2005, May's business became prosperous, so she changed the "color consultant designer" to "private image consultant". She said that the image consultant includes two aspects: first, according to the customers' genetic color (hair color, eyebrow color, pupil color, lip color, skin color, etc.), he can find the best range of clothing color for him (second); (2) select the style that suits him (her) and tailor the style of clothing for customers, and choose the harmonious hair styles, makeup and shoes, bags and accessories according to the determined clothing color system and style.

With the development of China's economy, the improvement of residents' income in large and medium-sized cities has made private services become a rising market. Even famous advertisements "give gifts to brain platinum" have changed their faces -- "giving gifts to send private services"! Private services have been "flying into the homes of ordinary people".