Hermes Sells French Brand Control &Nbsp, Benefiting 30 Million Euros.

2011/5/10 9:17:00 56

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Hermes French Brand Control

Recently,

Hermes

The sale of French fashion brand Jean Paul Gaultie was finally settled.

According to foreign media news, Spanish fashion group, the seventh largest perfume manufacturer in the world

Puig

Finally, 16 million euros was successfully purchased from the Hermes 45% stake.

At the same time, Puig will repay 14 million euros of debt. The pfer of shares and debt repayment will bring a total return of 30 million euros for Hermes.

In addition, Puig is also from the founder and designer of the Gao ye ye.

Paul Gautiye

15% of the stake was acquired, and eventually Puig owned 60% of the shares of Paul Gautiye, leaving the remaining 40% stake.

According to the news, the death of Hermes CEOJean-LouisDumas has led to more than a decade of cooperation between Hermes and Jean Paul Gautiye.

As early as last year, Jean Paul Gautiye resigned from the position of creative director of Hermes and joined the L Or al group.

In 1999, Hermes purchased a 35% stake in high tier and raised its stake to 45% in 2008.

Sales in 2009 fell 19% to 23 million euros.

Although sales rebounded last year, it is still a net loss.

Hermes announced its sale in April this year.

Later, potential bidder including Japanese cosmetics company Shiseido and Puig eyed the tiger.

Founded in 1982, Gago's revenue is mainly based on franchise fees. Perfume is the core and most profitable part of its brand. The perfume business accounts for 80% of the perfume business. This partly explains why the brands are eyeing them.

In an interview with the first financial daily, luxury industry analysts pointed out: "Hermes sold more than 20% of the proceeds from the LVMH group's" invasion "and was controlled by Bernard Arnott (Bernard Arnault).