Amazing Grey Income! Guangzhou Department Store Prepaid Card Direct Attack

stay Guangzhou A lot of retail stores seem to have seen the recent boom in the idea of standardizing the management of commercial prepaid cards. The opinion requires prepaid card to be sold in real name, while in the market operation, the prepaid card is issued. Sale Most of them are "spanfer" spanactions, which are actually "real name registration".

However, the central bank followed suit in May 31st. Notice It said that the Interim Measures for payment institutions depository payment and payment management of prepaid cards should be set up and issued. This means, "in the future, it is possible that the prepaid card will be included in the supervision of the deposit tube." Yang Yuanyi, chief analyst of Huida financial consulting company, is forecasting.

If this is the case, the annual sales of prepaid cards in Guangzhou, such as Guang Bai, friendship, Tianhe and Wangfujing, will be over 4 billion, and the amount of deposit money and interest generated here will not be too small. Chu Rui Business Consulting CEO Huang Wenjie analysis, regulatory tightening will impact on the retail financial sector.

This signal makes department store retailers nervous.

Over 4 billion prepaid card sales

How much is the shopping card issued by Guang Bai department store? Deng Huadong, general manager of Guang Bai shares and Dong Mideng of Guangzhou friendship, told reporters in a commendatory and difficult tone that "there is no specific measure". "Shopping card issuance is also concentrated in the two stages of the Mid Autumn Festival and the Spring Festival. It shouldn't be too big."

However, Zhuang Yong, a famous domestic department store's internal purchasing agent, has been a reporter to the reporters. The sales volume of shopping cards of three enterprises such as Guang Bai, friendship and Tianhe department store accounts for at least 30% to 35% of their annual sales. While the sales volume of Guangzhou Wangfujing department store accounts for 20%-25%, and the number of other private department stores is small because they are small enough and the category is not complete enough, so the number of cards issued is almost negligible.

According to public information, the total sales volume of the four major mainstream stores in 2010, such as Guang Bai, friendship, Tianhe and Wangfujing, is about 14 billion 200 million yuan. According to the conservative ratio of 20%-30%, the annual sales volume of Guangzhou shopping cards can exceed 4 billion yuan.

Chu Rui Business Consulting CEO Huang Wen Jie told reporters frankly.

The grey income is considerable.

The average annual sales card of a department store is 1 billion yuan. If it is paid by UnionPay system, the annual fee of UnionPay will be 10 million. Due to various reasons such as the loss of shopping cards and the consumption of mantissa, the precipitation fund can account for 3% of the card issuing amount, which is thirty million more. "In addition, if a department store develops its own shopping card operation system, it will only need to input numbers in the system without entering the cash, so it can be traded smoothly, which means that the scattered funds absorbed through shopping card sales can be deposited in the bank to earn interest, or at least earn two to thirty million." Huang Wenjie told reporters that the "grey income" was at least 50 million.

The reporter learned from the mainstream department stores such as Guang Bai, friendship and so on, that the shopping card operation and management system of the shopping mall is developed independently, instead of the previous escrow system operation. Even if there is a substantial profit model, the risk of self built shopping card operation system is quite high. Once the system is wrong, the data will be lost and the consequences will be disastrous. Zhuang Yong said.

Regulation tightening is not a blow to retailers issuing cards?

But a good day for a department store to get rich is likely to be hit.

Following the joint issued by the seven ministries and commissions of the state on the regulation of the management of commercial prepaid cards, in May 31st, the central bank issued a notice that it would implement the spirit of the notice from three aspects: first, strengthen the supervision and inspection of the multi purpose prepaid card issuers in accordance with the "non-financial institutions' payment service management measures". Two, we should promptly formulate and issue the Interim Measures for payment institutions' depository reserves for customers and the prepayment card business management measures of Payment institutions, comprehensively regulate the prepaid payment cards of multi-purpose prepaid cards, and issue, use and accept actions, and prevent capital risks. The three is to establish and improve the joint governance mechanism of ministries and commissions.

According to Fang Yingzhi, an analyst at the China Electronic Commerce Research Center, this series of "prepaid card combination" attacks are targeted at the third party payment institutions issuing multi-purpose prepaid cards, such as Beijing's business card, Shanghai Lianhua O K card and so on, and the total market size in this field has reached trillion yuan. The prepaid cards issued by retailers are only used for the same firm, and generally do not touch money laundering issues. They should not be suppressed.

However, Yang Yuanyi, chief analyst of Huida financial consulting company, is much more pessimistic. "Under the background of the third party payment licence" landing ", the government's supervision over the payment system is obviously tightened, and it will certainly be more standardized in the future. It is very likely that in the future, unless the department stores get the payment license, they can develop their own shopping card system, otherwise they can only cooperate with the licensure payment providers and change the way to issue cards.

According to the information released by the central bank website, nearly half of the 27 enterprises that have licensed the cards can accept prepaid card business. Among them, five companies, such as UnionPay business limited, communications payment network service Limited by Share Ltd and so on, are only allowed to carry out "prepaid card acceptance" business. Alipay and Shanghai Sheng Fu Tong Agel Ecommerce Ltd (hereinafter referred to as Sheng Futong) and other 3 payment enterprises' prepaid cards are accepted and issued, which are restricted to online direct consumption and real name payment account recharge.

Viewpoint

Yang Yuanyi, chief analyst of Huida financial consulting company

Under the background of the "third party payment licence" landing, the government's supervision of the payment system is obviously tightened. In the future, unless the department stores get the payment license, they can develop their own shopping card system.

Chu Rui Business Consulting CEO Huang Wenjie

If a department store develops its own shopping card operation system, it needs to input numbers in the system without any need to enter cash, so it can be traded smoothly, which means that the scattered funds absorbed through shopping card sales can be deposited in the bank to earn interest, or at least earn two to thirty million.

Zhuang Yong, the head of a well-known state department store in Guangzhou

The sales of shopping cards of three enterprises such as Guang Bai, friendship and Tianhe department store account for at least 30% to 35% of their annual sales, while the sales volume of Guangzhou Wangfujing department store accounts for up to 20%-25%.