UMBRO Has A Special Interest In Chengdu.

Recently, UMBRO, a famous international sports brand (UMBRO), launched a series of exhibitions and promotion featuring the theme of "ONELOVE" in the major sports city of Chengdu.

This is the largest demonstration of UMBRO's entry into Chengdu in the past more than 10 years. It is the first time UMBRO has promoted the brand concept of "ONELOVE" so clearly.

Who is fond of who?

(ONELOVE) UMBRO's official plation is "a soft spot".

Why do we choose such a neutral word as a slogan for a sports brand?

A UMBRO China Senior Executive explained: "ONELOVE is UMBRO's ONELOVE for consumers, and UMBRO is also hoping to get consumers' ONELOVE".

A few days ago, a reporter interviewed in front of the UMBRO counters in a few sports city of Jin Lang sports found that, despite the lack of domineering, consumers seemed to be more humane and deeply emotional.

"Compared with some brands' incomprehensible arrogance, ONELOVE is more in line with the implicit and introverted character of the East."

A customer commented.

And UMBRO's persistence in soccer for more than 80 years is the best interpretation of "ONELOVE".

Unlike many sports brands that stretch their faces to all aspects of sports, UMBRO has always focused on football apparel and equipment since its birth. It represents the most professional football equipment in people's minds.

This is also reflected from terminal sales: "the latest football shoes will be broken within a month, and many of the football shoes of the counters are out of stock."

Huang Lang told reporters that the sports market department.

And since 2002, UMBRO has insisted on sponsoring the 5 Chinese football match, and every year there will be an upsurge of amateur football.

In this regard, "ONELOVE" has also given UMBRO more recognition.

Jin Lang: the England lineage is a selling point. Before the UMBRO sports counters, it is easy to find that most customers are rushing to the England clothing series.

"The biggest highlight of the England series is the England badge, plus some other elements of England. It forms a unique series of clothing that combines sports, fashion and leisure. This series is very popular."

Mr. Huang said in the sports market department.

"Here, the star effect is obviously not to be overlooked.

UMBRO sponsored England includes Erwin, Beckham, Rooney, Terry and Gerrard, who are very influential and charismatic. They appear in UMBRO's clothing and attract large numbers of fans.

On the other hand, UMBRO England series clothing has been appraised as "implicit British fashion".

The clothing of this series shows the attitude of the British towards fashion and sport, which is slightly conservative, exaggerated, and tends to be indifferent, elegant and casual, solemn and bold.

Therefore, many people are keen to choose the UMBRO England series which is biased but not losing personality.

"I don't like the overly exaggerated lines and patterns of some brands and the collocation that are too bright. They are not mature enough and are not steady enough."

Mr. Ma, who has just bought the latest UMBRO England trousers, said.

UMBRO China chief told reporters: "UMBRO's promotion in Chengdu shows that we have confidence in Chengdu market. We also believe that UMBRO's consumers will choose to adhere to ONELOVE as we do."