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Watch Out For Luxuries.

2011/6/21 11:27:00 42

Luxury Promotional Clothing

At present, many places in China have held "

Luxury goods

Special exhibition.

No need to fly to Europe or to break leg in Hongkong, and can comfortably stay at home to buy at least two or three or even lower prices at the store. It is reported that these activities are very hot at the scene, but some media investigations have found that there are many chaos behind some sale activities.


Chaos 1:


The original price of the special item was raised.


Recently, a bank in Guangzhou hosted a luxury luxury exhibition, which involved international frontline.

brand

Of

clothing

Shoes, cosmetics, clothing, labels on the original price is lower than 1000 yuan high is four thousand or five thousand yuan, the discount rate is the lowest 62% off, the highest 25% off.


After collecting the important information such as the price of six samples at random, the reporters rushed to the regular stores in the three major brands of Gucci, Hugo Boss and GF FERRE in Guangzhou for price comparison.

However, the results show that the six samples have all the problems of virtual price increase and further price reduction. The original price of the ex gratia label is 44% higher than that of the exclusive store.


According to the briefing, a Gucci shoe on the special exhibition is priced at only 2500 yuan, and the price is 3373.5 yuan after the discount price is more than 800 yuan.


Chaos two:


The channel of purchase is not clear.


"So many brands of luxury goods, where did you get in?" at this special exhibition, reporters asked different salesmen at the scene.


"We all get goods directly from foreign brands, so there is no intermediate channel, so it is cheap."

A salesperson replied.

Another salesperson replied, "it is the company that carries the goods from abroad and sells across regions.

Just like the mobile phones sold in China, there are also versions of the Hong Kong version and the US version.


To this end, the reporter called (Gucci) China Trade Co., Ltd.

Company officials said that the Gucci brand currently operates in the mainland of China only by setting up only direct stores. Gucci has never authorized any distributor in mainland China.

For the sale of Gucci products by other businesses appearing on the market, it is necessary to make specific investigation and verification before deciding whether their purchase channels will be related to foreign agents.


Chaos three:


The replacement clause is difficult to achieve.


Whether in foreign countries or in China, luxury goods sold in formal channels have after-sales service of global warranty. So what about special offer services on special exhibition?


The sale will put a warm reminder at the cashier's office: "all products have been verified by genuine products. If there is any doubt about the authenticity, please go to the brand store for identification within 30 days after purchase, and issue an official identification report."


For the above tips, Gucci China's answer is: "Gucci shop staff will not directly identify the authenticity of the goods.

At present, sales are only for goods sold in Gucci stores, and customers need to provide sales credentials.

The final authenticity report must be made by the Italy headquarters.

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