Luxury Prices Rise In July! Is It True That Luxury Brands Are Rising In Price?

Luxury goods are going up again in July?

Penny said, "once a waiter introduced a product, he would have an impulse to buy it as long as it was limited to the limit.

Now the waitress comes up and says that the bag is going to rise soon, so he hasten to pay for it. "

Luxury goods are facing a round of rising prices every year. Is it really a wave of price surges? Or do businessmen seize the psychology of consumers and promote sales of goods by means of price increases?

If the waiter does not introduce the product, he will say that the price is likely to rise soon.

Is luxury real price rise or do you want people to place orders quickly?

Reporters found that the price rise in Europe is to balance global prices, and domestic prices have not risen.

Last summer, the price of Chanel bags attracted many wars, such as a Chanel classic bag, the price was about 20 thousand, and the price of the bag increased from 20 thousand to 25 thousand after the price rise of 25%.

After Chanel's price rise in 2010, luxury goods began to usher in a rising price trend. Many luxury brands had gone up two times in an unprecedented price.

Most of the shopping enthusiasts ignore the price increase, but buy more crazily.

Some netizens posted on the meager scale: "Cartier (Cartire) has seen a 3% rise in watches and 7% in jewelry since July 1st."

Many media have reported before, in July this year will usher in the trend of luxury goods price rise, this news has let many "big control" are unable to restrain.

A full-time housewife, Miss Xu, said, "running two trips to Hongkong every year is usually in July and December.

At this time, there are many discounts. I heard that some brands wanted to raise their prices in July this year. I have booked the air tickets at the end of June.

The shopping list is already listed and must go before the price rises. "

Miss pan, who has just returned from overseas, said, "now the attendant of the counter does not know what is going on, nor does it introduce the product.

Pick up a bag and say, "how much is this price? How much is it now?"

In fact, it is a package of a piece of clothing. Finally, it seems to become a collectible. What price can you buy back to protect you in five years?

I don't like this kind of sales promotion. Originally, luxuries are some of the high-income people's life matching products, and collectibles are two different things. "

Do you really want to raise prices or do you want people to place orders quickly?

Reporters visited a few luxury counters in Hangzhou.

Chanel said that some products had already adjusted prices in the early two months, and there will be no price increase in July.

Miss CELINE also said she had not received any notice of price increase in July.

Many fashionable personages analyze online: most of the luxury goods follow the psychology of consumers, so they will make some limited production products. "Scarcity" is one of the traditional strategies.

Today, prices are beginning to rise, to a certain extent, in order to satisfy consumers' psychology of comparing and showing off their wealth.

As for luxury goods in July this year, there was another round of rising prices. Many netizens were speaking on the Internet: "now many luxury goods are missing in domestic counters, so many global purchasing businesses have been made.

Many online sellers spread rumors, desperately telling buyers that a certain brand may increase their prices, that is, they want to urge buyers to place orders quickly.

This phenomenon is very common, and a few buyers do not know much about the price of some brand products. Once they say that they want to raise their prices, they will immediately make the order.

Price rises abroad are aimed at balancing global prices.

Last year, because of the depreciation of the euro, many domestic tourists went shopping in Europe.

For example, a domestic bag of about thirty thousand can be bought in Paris for 20 thousand yuan, a difference of ten thousand.

"If there is a general shopping list, it would be cost-effective to go shopping in Europe directly," she said.

This year, most luxury companies in Europe have seen a general increase in prices.

According to the analysis of the World Luxury Association, businessmen are doing this on the one hand to reduce the brand value shrinkage caused by the depreciation of the euro, and on the other hand, to balance the layout of the global market and reduce the pressure of trade import and export.

According to the survey, 95% of European luxury goods companies believe that rising prices will not only lead to the loss of consumers, but will accelerate the growth rate of brand sales, which is not comparable to any ordinary brands.

The attendant of MIUMIU counters said, "actually, there are several commodities here. The prices here are almost the same as those in other countries. At the moment, they are afraid that domestic customers are going abroad to do shopping. Now many commodities do not adjust prices in China, and some foreign countries may increase their prices in order to narrow the price after exchange rate conversion."

Will some of the European luxury price adjustment affect Chinese consumers?

According to the World Luxury Association survey of luxury consumption data in France, Italy and the UK, it is found that Chinese accounts for 75%.

According to the report, China is expected to become the world's largest luxury trade and consumption center.