China Marketing Elite Yin Yi Helps HOPERISE

In the evening of June 28, 2011, the fashion men's wear brand from Germany. HOPERISE It is destined to be a double harvest day for people and money. The first is HOPERISE's 2012-13 autumn and winter trend series press conference featuring "Zhi Jian to Shang". Secondly, Mr. Yin Yi, who is well known in the Chinese marketing world, has been employed as the general manager of brand marketing. It is understood that Yin Yi's executive ability and pioneering power are renowned in the industry. He led the team to fight for the future development of HOPERISE China. For HOPERISE, it is absolutely double income.

New fashion positioning hot

Conference site, HOPERISE Marketing General manager Yin Yi led his China team to share with the visitors the marketing concept and development strategy of HOPERISE in the next three years. Yin Yi said that HOPERISE focused on brand promotion and construction, and insisted on attracting consumers with personalized product style. It is reported that the brand has sponsored various international art festivals and fashion art exhibitions, because the brand is favored by all kinds of stars. HOPERISE also provides actors' costumes for many famous films and TV dramas, further deepening the star quality of HOPERISE brand.

"At present, more and more men in the country are pursuing the personalization and fashion of dressing. The idea of relaxing themselves and emphasizing individuality has become increasingly popular. Men wear not only in quality inspection and brand positioning, but also on different occasions of style and color matching. In interpreting HOPERISE brand, Professor Yang Sizhuo of Peking University also believes that the HOPERISE brand offers precise fashion orientation and provides clothing products for people with a youthful mentality and unique taste. It advocates a fashionable and healthy lifestyle with brand. "This conference will be selected in the Shanghai city carving art center, which means that the HOPERISE brand will express people's inner world's yearning for artistic life and convey the attitude of enjoying fashion, enjoying health, enjoying art and enjoying life. I think it will be highly appreciated and appreciated by everyone and consumers." Professor Yang also believes that men's clothing is limited to popular sensitivity and consumption habits. business Attach importance to. But with men's clothing entering the fashion demand, the fashion men's wear market is beginning to emerge, and the market prospect is broad! {page_break}

Elegant design enlightens fashion philosophy

In Shanghai city carving art center, which is full of art and culture, this conference will be displayed in the form of T stage show. From the gorgeous building projection to the three-dimensional deformation T stage, it will blend the shocking audio-visual effects and advance the fashion mysterious veil of HOPERISE fashion men's 2012-13 autumn and winter trend series in the form of personality. Mr. Zhang Ruibiao, President of HOPERISE, Germany, came to the floor. HOPERISE global franchisees, partners and media people attended the event.

According to Mr. Zhang Ruibiao, HOPERISE has inherited the design concept of Bauhaus Art Institute in Germany. Since its landing in the Chinese market, it has embark on the goal of "new German fashion men's clothing" brand to create "Bauhaus" in fashion men's wear. In this conference, the HOPERISE brand is trying to deconstruct and integrate German art and art ideas, from concept to design, and completely interpret the brand new idea of "Zhi Jian to Shang", open up the personality journey of male dressing philosophy, and deduce the brilliant and innovative fashion of HOPERISE.

Personalized style highlights star temperament

On the spot, HOPERISE shows 2012-13 autumn and winter trend series products. The products are integrated with the new philosophy of "Bauhaus" Design Institute, which is characterized by simplicity, elegance and technology. It is not only a new style of design, but also an introverted and lively spirit, which fully meets the clothing demand of the urban high-end crowd who yearn for fashion and have deep introverted temperament.

In addition to drawing inspiration from the details of life, designers combine many classic elements that are suitable for the masses to create an ultimate aesthetic concept. According to Chen Yancheng, chief designer of HOPERISE and chief designer of China, Mr. Chen Yancheng, director of design in China, the product of this conference still reconstructs Futurism and classic of black and white tone. It uses many kinds of materials to splice, and boldly designs the details, adjusts the proportion of the shoulders, chest and waist of the windbreaker, plus the exquisite workmanship from the German version, which makes the edition more intimate, and makes men's fine life attitude and outstanding fashion taste appear.