Shoe Fair: Overseas Exhibitors Are Looking Forward To China's Distributors.

A few days ago, the fourth China International Footwear Industry Fair (hereinafter referred to as shoes Expo) ended in Beijing China International Trade Center.

As the only state-level professional footwear exhibition sponsored by the state government, the shoe Fair has become an important platform for professional buyers around the world to understand the Chinese market, purchase high-quality products and find partners.

The exhibitors of the exhibition are mainly foreign enterprises, and the 3 Italy, Spain and Portugal joint exhibition groups become a highlight of this exhibition.

It is noteworthy that France and Brazil were the first group to participate in the shoe fair.

At the same time, another major attraction of the exhibition is China's famous brand enterprises represented by BELLE, AOKANG and Kangnai, and has also become an important part of the exhibition.

Chinese and foreign shoe traders learn from each other in the exhibition area of 3000 square meters, and actively seek opportunities for cooperation.

Since the purpose of this exhibition is to attract more distributors to trade cooperation, the number of ordinary spectators who come to visit is not very large.

The representative of the Italy national exhibition group told reporters: "this time, 15 Italy shoe companies came to the exhibition. The purpose is to popularize Italy's fashionable and well made shoes to the Chinese market. So what we most like to see is the distributors who really have the strength to place orders.

The influx of ordinary spectators is indeed very lively on the scene, but selling one or two pairs of shoes is not our goal. What we expect is orders. "

Unlike the commercial purpose of the Italy Pavilion, Wang Guanqin came to participate in the exhibition to promote the traditional Chinese shoe culture.

Wang Guanqin, 69, is the fourth time to attend the shoe fair.

The reporter saw that there were all kinds of embroidered shoes on her booth, each of which was produced by Wang Guanqin herself, and each pair was very beautiful.

According to her introduction, China's embroidered shoes have a history of more than 2000 years, but nowadays young people are willing to settle down to learn less about traditional shoemaking technology. Therefore, despite their advanced age, they still insist on making shoes by hand, and take notes on their experiences, hoping to leave more physical and written materials to future generations.

Because of this, no matter how expensive the Chinese and foreign visitors are, Wang Guanqin will not sell these embroidered shoes. "Because I really have no energy to make such shoes again, I will keep them as exhibits and inherit them for future generations."

At the same time, Chinese and foreign shoemaker are strengthening cooperation and mutual benefit. Meanwhile, a famous Chinese and foreign shoe show is being staged at the end of the Forbidden City.

At the end of the night, the palace lantern is shining. This shoe show held at the Royal Palace of China gives Chinese enterprises an opportunity to demonstrate with the world's famous shoes and show a romantic atmosphere.

On the stage, the models show the colorful and fashionable shoes. Under the stage, Chinese and foreign guests are exchanging and appreciating with great enthusiasm. With the rhythm of music, the scene is grand and warm.

The theme of this shoe Fair is "going to the world and going to China". The development of the world shoe industry is inseparable from China, and the Chinese footwear industry must go to the world if it wants to develop.

As Zhang Shuhua, director of China Leather Association, said, "under the circumstances of global economic integration, we have explored the establishment of various forms of platform for the exchange, cooperation and development of the world leather industry, sharing the opportunities and prosperity brought by the rapid development of the leather industry in the world, which has become the common aspiration of the Chinese and foreign leather industry colleagues."