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How Many Fake Foreign Products Lurking Around Consumers In Ji'Nan?

2011/7/22 14:14:00 81

Brand Fashion Market


After the Sanlu milk powder "melamine" test and the Shuanghui "lean meat essence" storm, the Chinese have no choice but to face the "Italy".

brand

Da Vinci's household flicker.

Recently, CCTV "daily quality report" detected the famous "Italy brand".

Vinci

Home is actually made by Dongguan, Guangdong, rather than from the other side of the ocean, which has aroused people's doubts about many consumer brands around us. Is there such a "fake foreign goods" around us? Is there such a quality problem? In this regard, reporters have visited three ways.

Ji'nan

Some brands in the consumer market have interviewed some consumers in Quancheng to see if they know these "foreign brands". What are their attitudes towards these products?


Investigation one: clothing shoes and hats "Ocean card" is the most common.


The clothing industry's domestic clothing is very prominent.

In a shopping mall, reporters found that Diana, a well-known underwear brand known by women in Quancheng, is "a European brand" in the eyes of many consumers.

Ms. Wang said, "it has always been thought that this underwear brand has nothing to do with the death of the British Princess" Diana ", and speculation is European and American brands.

This view may represent some people's ideas.

But on the official website of the famous domestic underwear brand Carrie international, it clearly indicates that it is the three core brand of "Carrie" and "jealousy".


Coincidentally, Metersbonwe clothing, a popular leisure clothing brand popular with the 16-25 year old group, has always been considered by most people to be foreign brands.

Xiao Feng, a college student, told reporters: "all the students around me think that" Mei Bang "is a European and American brand. For us who pursue individuality and fashion but have no source of income, we feel that it is still very expensive to wear foreign goods at such a price.

I didn't expect that in an advertising class, the teacher told us that "it is a genuine domestic brand, founded in Wenzhou, Zhejiang, with its headquarters in Shanghai".

I feel very hurt. Why do we need to have an overseas name for good domestic clothes?


In the wholesale market of Kou Kou, the reporters found that the phenomenon of wearing shoes and caps from abroad is very common.

Many shoe products are labeled with famous brands abroad, and salesmen repeatedly claim "imported brands" in the sales process, but their origin is some cities in southern China.

People in the industry say, "products, labels and packaging are made locally, just to satisfy the vanity of some people."


Survey two: the cosmetics market has many foreign names.


Reporters visited some cosmetics stores near Dongmen and West markets in Ji'nan, and found that some domestic cosmetics with foreign names were everywhere. Only the foreign labels were found on the packages. There was no Chinese explanation behind them. They were not considered to be foreign brands. After careful inspection, they knew that they were originally produced in Guangzhou, Fujian and other places.

Consumers are easily fooled when choosing.

For example, Carslan, which claims to be the French make-up brand, was later confirmed to be a genuine Chinese brand licensed by Carslan group (Hongkong) Limited and "Guangzhou Cartier Cosmetics Co., Ltd.".


According to some professionals, these "fake foreign goods" are mostly run by domestic enterprises, and their design, production and sales channels are entirely domestic, but the brands are registered abroad.

Some enterprises registered directly in China. However, they used to scratch the ball in propaganda, claiming that they had foreign technology, and were well received in foreign sales, thus paralyzing consumers.

This kind of fraud may cause direct damage to consumers' skin, and advise consumers to polish their eyes when buying.


The reason why fake foreign goods, cosmetics or Shanzhai brand names, or even fake brand cosmetics are rampant, is that some female consumers in China are very fond of vanity and worshipping foreigners.

The appearance of these fake foreign products or fake cosmetics is similar to genuine products, but there are omissions in the details, but the price is 1/3 or lower of the genuine products, thus attracting a number of customers.

For example, when interviewed by reporters, we saw "Paris L'OREAL" Shanzhai version "Europe L'OREAL", "Vichy" Shanzhai version "high-dimensional Vichy", "muscle research and extremely moist" Shanzhai version "muscle Permeation", and imitation of famous brand "Sisley", "Borghese" and other products are not uncommon.


Survey three: many foreign food products are genuine Chinese products.


Obviously, it is a pure Chinese lineage. It seems that a foreign name can thrive.

In the survey, reporters found that this phenomenon is also widespread in the catering industry. Not only is the food in supermarkets, but many of the restaurant signboards with strong exotic features we see on the streets are mostly genuine Chinese products.


In the eyes of many consumers in Ji'nan, "noodle noodle" is a famous Japanese brand, and its rich Japanese style is popular with signboards such as "thousand thousand noodles" and "Dolphin bone pulled noodles".

But under the reporter's visit, it is found that the noodle noodle is a genuine Chinese brand.

The reporter learned from the official website of Mr. Ji Wan Ramen that the founder of Pan Yu was the chairman and chief executive officer of the company.

Born in Shanxi Province, Pan Wei 1996 opened the first noodle noodle in Hongkong, Tongluowan.

In March 2001, the noodle shop opened in Shanghai and officially entered the mainland market.

In the board seat, the only Japanese HSI Kwong Chao was not an executive director.

Guang Guang Ke Zhao and his family control heavy light industry provide soup bottom for Mr. Ji Wan noodles, and share less than 4% and 2% in equity.

However, it is regrettable that people's impression that the noodle noodle is often regarded as a Japanese restaurant.

In the province of Sports Center, the reporter interviewed several customers who came to eat at random. They said, "I don't know that" Wei is "made in China. For this reason, consumers, Mr. Zhang said," it has not been found that "Wei Yang Ramen" is not a "foreign brand", but its style and advertising are full of Japanese flavour, especially the brand name, which is more misleading.

But another consumer, Ms. Liu, claims that this is actually misleading consumers.


In addition to "taste thousand", in fact, there are also some "fake foreign brands" filled with consumers, such as "France".

In a supermarket in the provincial capital, a reporter found that a milk powder labeled "France" is on the shelf. A mother who is shopping for milk powder told reporters that her children had been drinking this milk powder because they thought they were imported products and were trustworthy.

But if it is found that the "French" milk powder is in the mainland, does the mother still feel trustworthy? After investigation, the reporter found that the manufacturer of this milk powder is from Guangzhou, not France.

With this question, the reporter interviewed Zhang aunt, who was taking a walk with her children in the District of Shun Yu. She told reporters that if he had encountered such a milk powder, he could not buy it anyway. Now that even the production site can be faked, what else can't be false?

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