Tofu Workshop: One Dollar Business Change 700 Million

Shen Jianhua, a farmer in Shangyu, Zhejiang, founded the bean curd workshop to make a big business of 700 million yuan from 1 yuan small business.

As the saying goes, there are three hardships in the world: punting, striking iron and grinding bean curd.

Like many Zhejiang entrepreneurs, Shen Jianhua has gone through many hardships and encountered many difficulties in his pioneering work.

Difficulties are bad things, but they are also good things.

Difficulties will force people to think of ways, and difficult environments can train talents.

Before he founded the tofu workshop, Shen Jianhua went through the streets and alleys of Shanghai through boats, painting and building materials.

Later, he ran a tofu workshop because he thought that there were 14 million people in Shanghai. If 100 people had a bean curd to buy him, that would be a big business! For this reason, he would ride a tricycle with his five relatives and friends every day, regardless of the wind and rain, the hot summer and the cold winter, the tofu that was just cooked at midnight was sent to the urban vegetable market, and even the Spring Festival was not broken.

Shen Jianhua's "clear and beautiful" tofu finally entered the Shanghai vegetable market.

How to enhance brand

When Shen Jianhua realized that Shanghai was promoting the standardization market, he immediately sniffed that this is a big business opportunity.

He gave up wholesale business decisively and set up a vegetable market with high quality products, diligent service and honest business ethics.

enterprise

The establishment, development and growth of an enterprise depend to a large extent on the overall quality of the person in charge.

We must have the spirit of arduous struggle, the ability to think hard, have a down-to-earth attitude and have the goal of working together.