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One Point Is Three &Nbsp; "Big Taobao" Is Heading For "Big Ali".

2011/8/1 10:29:00 50

One Divides Into Three "Big Taobao" And "Big Ali".

Just in Alibaba

Alipay

In June 16th, Alibaba group announced that it had split Taobao into three companies. The three companies were respectively one, Taobao and Taobao.

The three companies will be completed by Alibaba B2B and three Amoy companies to serve different customers.

Alibaba website hopes that the shopping search of the Internet, Taobao's inexpensive and Community Oriented Innovation and Taobao boutique professional experience will give consumers a completely new feeling.

At the same time, the strategy of Taobao will be upgraded to the strategy of Big Ali.

Ma Yun, chairman of the board of Alibaba group, said: "we need to provide consumers with more professional and personalized services.

With the expansion of domestic demand and the pformation of enterprises, more and more enterprises will use e-commerce to serve.

Customer

The support and services they need are no longer what they used to be.

It is not possible to exclude the possibility of future listing of the group as a whole. Integrating Taobao into the core of Big Ali strategy will create great value for the development of the entire industry and group, and provide more opportunities for fair competition and development for practitioners of countless e-commerce.

Open channels of resources and channels to achieve

online shopping

Ecological resources sharing

Taobao, which was born in 2003, has grown into the largest online shopping platform in China, occupying more than 80% of the domestic online shopping market.

In 2008, Alibaba group put forward the strategy of "big Taobao", hoping to be a service provider of e-commerce enterprises, providing all electronic commerce participants with infrastructure services like "water, electricity, coal" and so on. Its purpose is to let all network operators have unimpeded marketing, payment, logistics and technical problems on the network platform, so that online retailing has become the mainstream retail mode.

After several years of development, the "big Taobao" strategy has made some progress, and initially established a powerful online shopping ecosystem centered on consumers.

But with the tremendous changes in the Internet and e-commerce in the past two years, the Internet has undergone structural changes in search, SNS (community-based) and electronic commerce, and new companies are emerging one after another.

Alibaba group decided to upgrade the strategy of "big Taobao" to "Big Ali" strategy so as to better adapt to the rapid development of today's industry.

For this active strategic adjustment, Ma said that "Big Ali" will share all the resources of Ali group with all participants of e-commerce, including the group of consumers, merchants, manufacturing industry chain, integration of information flow, logistics, payment, wireless and cloud computing services, providing a better and more comprehensive basic service for the development of e-commerce in China.

The core mission of the great Ali strategy is to build an open, collaborative and prosperous e-commerce ecosystem and promote new business civilization.

The three big companies after the independent army will form more effective coordination and coordination with other subsidiaries under the unified management and resource allocation of Alibaba group.

The three companies will separately work with Alibaba B2B to serve different customers.

The shopping search of panning net, Taobao's cheap and inexpensive community innovation and the boutique professional experience of Taobao mall give consumers a brand-new feeling. At the same time, they can help more enterprises and entrepreneurs to develop active e-commerce services and marketing more professionally.

In fact, this will completely open up the gap between Taobao and Alibaba B2B, and help the original enterprises engaged in foreign trade to dock with the domestic demand market.