Dangdang Launches "Packaging 2.0" Plan; The Clothing Mall Was The First To Open

With the continuous expansion of department store business, B2C online shopping malls are facing the problem of commodity transportation caused by the unified standardized packaging. Dangdang.com on July 27 formal The "Packaging 2.0" plan was disclosed to the public, and customized packaging services were successively launched for clothing, cosmetics, books, mother and baby commodities and other categories.

Dangdang is the first to launch a new version clothing In the mall, hard kraft paper boxes are used to avoid the damage to clothes caused by the original plastic bags during transportation. At the same time, the simple and generous design gives consumers a stronger sense of fashion.

According to the person in charge of clothing category of Dangdang.com, "this change of packaging is an adjustment made on the basis of absorbing the feedback of many users. In the selection of packaging materials, we choose renewable green materials, and the cost will not cause any impact on commodity prices. Consumers can still buy more satisfactory products at the most favorable price."

For the "Packaging 2.0" plan, Li Guoqing, CEO of Dangdang.com, said that "the category is very large rich Ask us to make changes. For example, the previous packaging standards are not suitable for clothing protect We have changed our products. For another example, many cosmetics are liquid and fragile products, and the previous standards are not appropriate. We also need to change them. Soon, our unified new makeup packaging will also be available to you. "