Focus On Innovation And Market Expansion; &Nbsp Martha Market Growth In Britain

The executive director of the largest department store in Britain, which sells clothing and household goods and high-end food, is also the chief executive of the largest department store in the UK.

He said: "what we see is that people do not want to cancel their summer holidays, so they are reducing some of their expenses, and they are cutting down on outgoing meals."

This allowed Martha to play its advantage in quality food and launched 500 new products in the first quarter of its fiscal year, including a new Italy food series and a healthier diet.

In a paction update report before its annual general meeting, Martha's department store announced that its sales in the UK had increased by 1.7% for at least one year in the first 13 weeks of July 2nd.

"Martha's department store has made good achievements under difficult circumstances."

Belland said his strategic emphasis is on product innovation, as well as expanding online and foreign markets.

He is also committed to improving shop, marketing, logistics and technology.

Belland said: "for us, we sell new products, but we also bring innovation at competitive prices. These strategies are very applicable to us."

Martha department store has announced that it has won a 0.2% share in the clothing market, recording 17 consecutive months of earnings.

Martha's department store has a history of 127 years, and receives about 210 thousand British customers every week in its approximately 700 stores, and has 350 stores in the overseas market.

The department store said its guidance price for 2011/2012 will not change even though competitors such as Debenhams department store started early summer sales.

Belland said, "we just walked away from the market, but we are certainly not the first ones to make a sale. We are one of the last ones."

The first quarter includes strong sales in April.

In April, sales were driven by warm Easter weather and consumption before the royal wedding. Weaker sales in May and June were promoted by special sales, and sales were two weeks ahead of last year.

Simon Owen, an analyst at LiberumCapital, a British brokerage firm, said the clothing market may continue to backlog, making it harder for them to continue to implement higher input prices.

Martha stores say sales will continue to be difficult due to wage pressures and pressure on commodity prices.

Shoppers in Britain are suffering from rising prices, sluggish wage growth, lack of credit, job insecurity, stagnation in the housing market, tightening government measures and rising interest rates.

This has led to recent retail sales.

An industry survey showed that retail sales in June were sluggish, up only 1.5% over the same period last year, and the demand for expensive commodities continued to slump, increasing the second quarter of the UK.