Leading Shoes Into Brand Expo

From 22 to 25 this month, the fourth China International Patent and famous brand exposition will be held at the Suzhou International Expo Center.

Ge Yilin, who has many patents, "the father of the leading shoes", is preparing to introduce his "dragon character" series products at the fair.

Ge Yilin, 52, is a resident of zaojie street, Xu Jiang Street. In 1991, he worked independently after he was laid off from the unit.

A chance, Lao Ge saw a folk artist in the field showing handmade tiger shoes, looking for successors, and Gregory master, who had the inspiration to start his own business, decided to find business opportunities on folk crafts.

After market research, Ge Yilin found that tourist attractions lack distinctive tourist souvenirs. In order to fill this gap, Ge master went around to find folk artisans.

At that time, because of the lack of start-up funds, and no time to formally produce, tiger shoes have been popular.

Because the tiger head shoes are much the same, the strong old Ge decided to look for a handicraft to surpass tiger shoes, so he turned his gaze to the leading shoes.

If the tiger shoes still have a model to demonstrate, the leading shoes should start from scratch.

For this reason, Ge master designed many patterns, and even picked up embroidery needles. In order to make good shoes, GE's fingers were pricked with blood.

When he was in the most difficult time to start his business, he had two bags of instant noodles for 3 days.

While making the leading shoes, the smart master of Ge also started the research and development of the related products such as the head hat, the three-dimensional embroidery painting and so on.

In February 2005, the products of "dragon type" were successively produced successfully, and received extensive attention. The patent protection for the same period was also formally approved.

After obtaining the patent certificate, Ge master set his sights on the 2008 Olympic Games. He firmly believed that his creativity would open the market.

There were dozens of people negotiating with him on the side of the social love people. Finally, two of them reached the investment intention with Ge Lin, and decided to invest in cooperation.

In July of this year, Ge master set up his website.

By ordering online and ordering by telephone, GE has already had more than 7000 pairs of leading shoes sold at home and abroad.