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The Eighteenth China Qinghe International Cashmere And Fluffy Products Fair

2011/9/28 14:14:00 77

The Eighteenth Qinghe International Cashmere Products Trade Fair

On September 26th -30, the eighteenth Qinghe international cashmere and fluffy Products Fair was held in Qinghe.

Model performance

"In the past 18 years, we have been exploring and adjusting to the actual demand of industrial development in the mode of operation.

Trade Fair

The connotation of the trade union has preliminarily stepped out of a way of professional meetings and professional associations, making the trade fair from the initial "mass Festivals" into a platform for enterprise exchanges and cooperation, a platform for brand incubation and promotion, and a platform for the promotion and application of new technologies in the industry.

The deputy director of the Organizing Committee of the fair, deputy director of the Standing Committee of the Qinghe County people's Congress, sun Lian Ling, director of Qinghe cashmere products market management committee, concluded.

From the mass Festival 18 years ago to the current industry event, we can clearly see the changing track.

Qinghe River

Upgrading process of cashmere industry.

From the pformation of the general assembly to the professional association.

18 years ago, Qinghe held a trade fair which was launched by the whole nation and participated by all departments at all levels. After 18 years, the professional organization of the cashmere products market management committee and the County Commerce Bureau was established.

In the 90s of last century, many hardware shortages of Qinghe large exhibition, including exhibition hall, T platform and so on, needed temporary construction.

With the development and expansion of the industry, especially in 2008, Qinghe cashmere products market has been built and started operation, the market has built a fixed exhibition stadiums and show platform, and improved the related infrastructure, so that the reception capacity has been greatly improved, and no longer need the national office.

It has reduced the Department and personnel, reduced the social cost, and made the exhibition more targeted and pragmatic.

From raw material trade to brand display.

18 years ago, cashmere fair was mainly made of cashmere raw materials.

paction

Mainly, 18 years later, cashmere yarn and cashmere dress were competing for the main position of the booth.

The Trade Fair has also become a platform for publicizing brands and promoting brands while embodying industrial pformation and upgrading.

Take costumes as an example. Past trade fairs, because products are mainly raw materials, are difficult to organize a fashion show. Now they can organize 3-4 games, which fully shows that the Trade Fair has been recognized by enterprises in the new release and brand display.

Over the past few years, Qinghe enterprises have made new breakthroughs in brand building. 6 brands have won the honorary title of "Chinese clothing growth brand". 12 companies have won the "wool textile products Award" and "quality product award" issued by China Wool Textile Industry Association, which fully reflects the positive role of the exhibition in brand promotion.

From raw material purchaser to product wholesaler.

18 years ago, those who came to Qinghe to participate in the fair were the heads of textile enterprises. 18 years later, more clothing wholesalers, retailers and department store purchasing managers came to attend the fair.

In the past, raw materials were mainly traded, so most of the inviting merchants were raw materials purchasing enterprises.

Today, Qinghe's cashmere deep processing enterprises are booming and brands are springing up. Qinghe needs more clothing distributors to purchase and represent their products. Therefore, in order to meet the needs of the development of enterprises, the invitation of the merchants and retailers of cashmere clothing should be increased to better satisfy the needs of exhibitors.

From the traditional economic and trade talks to the pformation of technology popularization.

In addition to the traditional economic and trade talks, the Organizing Committee of the fair has focused more on the promotion of re technology. In recent years, the organizing committee has arranged over ten professional technical lectures on low temperature dyeing technology, infrared drying technology, protease finishing technology, computerized flat knitting technology, etc., and actively promoted the latest achievements in the development of the industry, thus making the fair a platform for the development of new technologies in the communication industry.