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Domestic And International Outdoor Apparel Sales Peak

2011/10/9 16:21:00 44

Outdoor Clothing Sales Peak

  

on foot

Outdoor sports such as mountaineering, skiing and rock climbing are gradually becoming popular while outdoor products sales are also in the peak season.

Recently, a reporter survey found that more than 200 well-known outdoor shoes and clothing brands have been stationed in Qingdao, and sales staff and old donkey friends are very optimistic about the market in Qingdao.

The arrival of golden week, let some stores

Sales volume

The increase is nearly 40%.

However, the beachhead of fake and shoddy products and the lack of uniform in China.

Industry standard

Outdoor equipment is a bit "unsafe".


Some customers buy ten thousand yuan.


Recently, reporters visited various shopping malls and stores in the island city, and found that all kinds of outdoor products were placed in a prominent position by businessmen. They also took advantage of the National Day holiday to mark signs of promotion, and some products were as low as half off.

In the Decathlon sports professional supermarket in Liaoyang West Road, many people are shopping for backpacks, climbing shoes and so on.

In the Sanfo outdoor products store, the reporter saw that besides the outdoor clothing, there are also mountaineering and climbing supplies, drifting supplies and so on.

Deputy store manager Mr. Zhou said that the shop is the more than 200 well-known outdoor agents at home and abroad.

brand

It is the most outdoor and most exclusive store in Qingdao.


"Every September and October is the peak season for outdoor products sales. Sales in September this year increased by 30% to 40% compared with August, and this trend remained in the golden week."

Mr. Zhou told reporters that some customers spend about ten thousand yuan on outdoor equipment at a time.


With outdoor products selling well, some counterfeiters and sellers began to target the market.

In the night market in Taitung, the reporters saw that the outdoor charge clothing with a price of 200 yuan was very rough, and there was a phenomenon of needle jumping in many places.

In some foreign trade shops on the street, you can also see that prices are much cheaper than those in stores and shopping malls.


Qu Yitao, who has been engaged in outdoor sports for 10 years, believes that the outdoor equipment sold on the market is limited to clothing and mountaineering supplies.

In addition, outdoor products, especially clothing plagiarism is very serious, not only the same material, shop display is also very similar.


Product standard manufacturers have the final say.


As for outdoor products, the Red Cross rescue team captain Jiang Ming believes that an important reason is the lack of a set of outdoor products industry standards.

Jiang Ming said: "the outdoor sports in China have been on the rise for a relatively short time, so there is no industry standard for outdoor matching products.

At present, manufacturers have their own set of product standards, but the manufacturer's standard is scientific, safe, no one to study.


According to the introduction, in the international arena, the outdoors equipment has unified standards, and the regulations are very detailed. For example, how many times a rope can be used repeatedly, and the coefficient of dropping when weighing 80 kilograms.

"There are many unknown factors in the outdoors. The failure of equipment can easily lead to accidents.

Like a rope and a knot, the fiber will change, and the pulling force will also decrease. It will be dangerous to use more times than the standard.

Jiang Ming said outdoor sports is a highly professional activity, which is related to the safety of life. Therefore, it is necessary to put forward high requirements for products.


 

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