Van Li Yuchun'S Signature
October 10th news, Internet fast fashion
As China's first elected entertainment star, Li Yuchun's symbolic significance is far greater than entertainment. She was born in 1984 and grew up with the wave of reform and opening up and pluralistic culture. Her growing story is the epitome of the spirit of struggle for the post-80s generation. Her independence, freedom, initiative and courage are all the attitudes of the post-80s generation. And the courage and self expression she made through her self striving is highly consistent with the spirit that is respected by the brand. We also work hard to provide a more free choice for everyone's self-expression. Therefore, this is the choice of Li Yuchun as a new brand spokesperson after Han Han, Wang Luodan and Huang Xiaoming.
From the Internet opinion leader Han Han to the first elected super idol Li Yuchun in China, the two iconic figures born after 80s have become the brand spokesmen of van customer's products. In the strategy of spokesperson, whether Han Han or Wang Luodan version stresses the self expression of "all objects", the Huang Xiaoming version "hold on to the body" is the Li Yuchun declaration of "born in 1984". Vic sincerely strives to combine the brand idea of "people's fashion" with the temperament and social significance of the spokesperson, and resonates with the contemporary young people's equality, real values and consumption concept.
From Han Han, Wang Luodan and Huang Xiaoming to the street, "I am a customer", to Li Yuchun's "we are all guests", the transformation of slogans has witnessed the rise of brand strength. After market expansion and user experience, more and more users recognize the idea of "people and people fashion". Expressing oneself with customers' products and attitudes is no longer a self expression and self manifestation of individuals, but a collective declaration that groups are synchronized with the times.
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