Home >

After The National Day, Autumn Winter Wear Is More Expensive Than In Previous Years.

2011/10/14 8:54:00 40

Nowadays, there are several branches of famous domestic sports brands such as Lining, Anta and 31st degree in the North Road of Shiqiao.

During the national day, all the major brands launched a promotional war. Whether they could improve their performance through concession attracted the attention of journalists.

After the reporter's interview, we see that many domestic sports brand preferences are limited to the old products of the summer wear. Some consumers complain that some new autumn and winter clothes not only offer no discount, but also the price is higher than the previous year.

　

Autumn winter clothing

More than in previous years.

During the national day, a lot of autumn and winter clothes were on sale. Because the weather in our district is cooler than before this year, many people want to buy autumn winter clothes during the National Day holiday.

But many careful consumers find that the autumn and winter clothing prices this year are much higher than in previous years.

In fact, as early as the third quarter, a number of famous sports brands in China have already made public announcements. In the fourth quarter, the price of sports shoes and clothing should be raised by one to 20%.

Reporters found in the big north road, Yi Fa commercial street, big RFA and other places, almost all of them.

Couture

And shoe stores have launched the National Day discount to stimulate more consumers' desire for consumption.

On the other hand, in addition to the National Day discount, many stores also launched new autumn and winter costumes.

The price of clothing in autumn and winter this year has gone up, and the sensitive discovery of consumers has also been confirmed in an interview with reporters.

In the North Road, which is more concentrated in sportswear brands, it is understood that the price of the sports coat of a brand shop is basically between 200~300 yuan last year, and this year's new price is 400~500 yuan.

A Lining brand store manager told reporters: "labor costs, pportation costs and store rents are an important reason for the rise in prices of products. There have been media reports of the company's fourth quarter price increase announcement, and now the prices of these autumn winter clothing are priced according to the instructions of the company."

The new model has a big price increase.

The domestic sports brand clothing is greatly reduced on the one hand, while the other side is the high price of the new listing clothing, which makes many consumers' consumption psychology very unbalanced.

Miss Feng, who bought some new clothes during the National Day holiday, said: "it is very attractive to see promotional advertisements outside the store, but after entering the store, we can see that

Promotion

The scope does not include new products, and the price of new products is also very high. The desire to buy at once is much smaller. "

Many consumers have similar ideas, such as Miss Feng. A sports jacket is priced up to 499 yuan, and the gap between some international brands has not been very large, so that some consumers can't afford to wear new clothes this autumn.

The reporter learned from the salesmen of the major sports brand stores that the main force of the national day consumption is still the season changing costumes, and the new clothes for autumn and winter have not yet entered the sales peak.

According to past experience, autumn and winter clothing generally has to enter November, which will be the main time for people to purchase. This is related to the weather in Panyu generally only to turn cool in November, in November.