Chengdu Children'S Shoes Enterprises Build Nests, Sichuan Export Shoes City &Nbsp, And Plan For The Second Industrial Development.

Facing Chengdu

Chengdu children shoes enterprises nest Sichuan export shoe city

10 years ago, Chengdu children's shoes had been well known all over the country.

Nowadays, children's shoes enterprises in Chengdu mainly rely on exports, and the high-end shopping malls in China are hard to find Chengdu children's shoes.

Affected by the current financial situation, labor costs and rising raw materials, some children's shoes enterprises in Chengdu are gradually shifting from export to domestic sales.

Yesterday, the seminar on "conspiracy for future development" of Chengdu children's shoes enterprises was held in Sichuan shoe export city of Wuhou District, China's women's shoes city. Responsible persons from relevant departments of the Provincial Committee of letters, the leather industry association and the Provincial Academy of Social Sciences jointly participated in the seminar with representatives of children's shoes from Wuhou District, Wenjiang, Chongzhou, Shuangliu County and other districts (cities) counties. The participants expressed their strong desire to achieve the second industrial development of Chengdu children's shoes. The first industry alliance to support the development of children's shoes in Chengdu was expected to be born in the Chinese women's shoes this year.

Recalling the past: Children's shoes in Chengdu were once renowned throughout the country.

Nowadays, children's shoes enterprises in Chengdu are mainly concentrated in Wuhou District, Wenjiang, Chongzhou, Shuangliu County and other districts (cities).

"Thank Wuhou District for its strong support for Chengdu children's shoes enterprises. The development and growth of Chengdu women's shoes in Wuhou District provides a model for the development of children's shoes in Chengdu."

Wang Fuquan, President of Wenjiang Yongsheng Town Footwear Association, is a representative of Chengdu children's shoes enterprises. It has witnessed the development of Chengdu's children's shoes in the past 20 years.

He said that Chengdu children's shoes were famous throughout the country, and they were leading in the field of R & D, shoe making and other fields. Nowadays, some children's shoes enterprises in Chengdu are overly dependent on export trade. These advantages are being overtaken by coastal children's shoes enterprises.

Once favored by the domestic market, Chengdu children's shoes enterprises were tempted by the export market, and they had been pferred to the export market. They had been addicted to OEM processing, and did not form their own brands.

Faced with the embarrassment of the development of children's shoes enterprises in Chengdu, the relevant departments in Wuhou District also actively rely on the resource advantages of the "brain center" of the Chinese women's shoes capital to facilitate the healthy development of children's shoes enterprises in Chengdu.

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Platform: Children's shoes in Chengdu, Sichuan export shoes city

For a long time, children's shoes enterprises in Chengdu have not seen much contact with each other, which has affected the healthy development of children's shoes industry in Chengdu.

Liao Caiwei, chairman of Chengdu billion meter children's products Co., Ltd. believes that the current vision of some children's shoes enterprises in Chengdu is not long enough to enlarge the competition among local children's shoes enterprises in Chengdu.

The children's shoe enterprises attending the conference expressed their strong desire to enter the domestic children's shoes market. However, the children's shoes enterprises in Chengdu were addicted to OEM processing. They did not pay attention to the construction of their own brands and trade channels, and made their industrial development face many difficulties.

In view of the practical difficulties faced by Chengdu children's shoes enterprises in the process of turning to the domestic market, the Sichuan export shoes city operators specially set up 7000 square meters of venues as exclusive exhibition areas for children's shoes in Chengdu, and unified packaging of children's shoes in Chengdu. It also provides professional services for children's shoes enterprises for export orders, foreign trade, finance, e-commerce and other aspects, and boosts the growth of Chengdu children's shoes industry in an all-round way.

At present, Chengdu famous children's shoes enterprises such as billion meters and AUX have signed into Sichuan's export shoes city. The convergence of these children's shoes enterprises will eventually form the exhibition area of Chengdu children's shoes.

Future development: realizing second leaps in the development of Baotuan

Chengdu children's shoe entrepreneurs participating in the symposium are confident of their future development prospects.

"Our factory is completely exporting and operating well. Now the traditional market of Chengdu children's shoes, such as Russia and Ukraine, has been relatively saturated. We want to open up the European and American markets."

Yang Xiaoyong, director of Chengdu Weili shoes industry Co., Ltd., said that Chengdu children's shoes are very popular with the international market. However, if they want to integrate into the international market, they will not be able to complete them.

"To achieve the second leap in Chengdu children's shoes enterprises, we need to start with brand building and improve the quality and safety performance of children's shoes. We should pay special attention to the R & D design of the industry and increase the added value of children's shoes in Chengdu."

Xu Haiyu, Deputy Secretary General of the leather industry association, said that Chengdu children's shoes enterprises can only work together to make the industry bigger and stronger, and at the same time, it is necessary to further improve the supporting industries for children's shoes industry.

Wei Mingzhan, director of Chengdu special Jiao long Footwear Co., Ltd., and other Chengdu children's footwear enterprises, have indicated that they first participated in the industry seminars around Chengdu's children's shoes development. They deeply felt that the government attached great importance to the development of children's shoes industry in Chengdu. They would strengthen their brand awareness and make Chengdu children's shoes the first choice for children's shoes Market in China.

They believe that Chengdu children's shoes will realize the second industry development through the implementation of brand strategy, and then become the regional brand with the Chengdu women's shoes as the name of the international and domestic footwear industry.