How To Do Holiday Promotion &Nbsp; Join The School For Your Weapon.

With the increasingly fierce competition in the garment industry, the activities of shopping malls are becoming more frequent. We find that sometimes the sales performance of festivals can be several days, which can be equal to the sales of one month or even a quarter.

More and more brands are paying attention.

First of all, the holiday marketing plan should take the customer as the starting point, taking the planning of a man's brand Valentine's Day theme as an example:

We should know some questions before we plan the Valentine's Day event

1. what is the atmosphere of Valentine's day?

2. Valentine's Day customers should buy their own partners.

3. Valentine's day for men's clothing, the main body is buying women?

4. on Valentine's day, male customers most likely to buy their partners are roses, chocolates, and small gifts.

With these core issues above, we can effectively design Valentine's day.

What are the characteristics of buying women?

1. women are much more interested in promotion and gifts than men.

2. the most important concern of female customers is beauty and youth.

3. the psychological characteristics of female consumption - like praise, more inclined to listen to the advice of shopping guide;

4. female customers are most destructive when they consume.

5. women buy category recommendation - tend to emotional products, such as sweaters, woollen vests and scarves are warmer. On the two day of Valentine's day, the weather is still chilly. Buying a sweater allows your partner to realize his love for him.

What are the characteristics of male customers?

1., we are more worried about trouble. We can help our customers prepare gifts for Valentine's day, such as cards, chocolates, and exquisite packaging.

2. men buy category recommendation - focusing on applicable commodities.

For example: new, soon to wear categories, etc.

Secondly, after setting the right direction and plan, we must make adequate preparations.

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1. Preparations for goods:

At least one week before the deployment of the required items to the sales promotion counters, especially the theme merchandise, stock items, high value commodities and accessories, we need to get enough stock.

Two, personnel preparation

During the activity, all the staff may be on duty, the shop manager and the old staff must be on duty. The supervisor and the manager should also come to the scene to assist in the management of the stores and boost morale. Detailed personnel training should be done in advance, including: goal setting, main items, merchandise selling points and dynamic power, so as to ensure that the sales activities are flexible.

Three, display adjustment

High priced goods are displayed first, theme goods are given priority, and stock is ample.

The accessories are displayed in the vicinity of the invoice office to facilitate customers' "amount" to facilitate the purchase and sale of accessories.

In order to improve the sales efficiency, we need to display the rules as far as possible and effectively classify the sizes.

The window should be adjusted according to the activity. It is possible to use the eye-catching color contrast to highlight the sales promotion atmosphere. At the same time, POP should be placed in a more prominent position to make the customers feel at a glance.

Four. Promote in advance.

Pre order sales.

Customers will be ordered ahead of schedule before the sales promotion. According to the actual situation and the conditions of the shopping malls, the tickets will be prepared in advance. When the customers pay the goods, they can pick up the goods or pick up the goods with the bill of lading, which will greatly shorten the purchase time.

In addition, some special accessories and special salable goods are sold at a high rate and the rate of opening is high. Some tickets can be opened in advance to meet the requirements.

Prepayment sales, for customers to buy broken yards, can ask customers to pay first, the company will arrange goods to express customers in a week.

Exchange promises, large sales promotion will occur when customers purchase goods on behalf of people. Because of uncertainties in specifications, patterns and colors, buyers often make decisions.

Therefore, shopping guide should promptly resolve customers' concerns by exchanging promises, so as to achieve the goal of fast sales.

VIP notify in advance, inform the VIP through the phone, text message, letter, etc. in advance, strength, date, and arrange for VIP to shop in advance to try and wear.

Xiaobian has said: Children's Clothing promotion must grasp the psychology of female consumers. After all, mothers buy more clothes for their babies.

It's a magic weapon to increase sales.