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Good Example Of American Marketing

2011/10/31 11:38:00 24

Social media is in the prime of youth. The new generation of young people in London riots are using Twitter and BBM to join the crowd and show boldness in Youtube on looting and looting.

In a highly democratic and civilized society, the Cameron administration has put forward the danger of closing social networking sites. This shows that social media profoundly changes the era we are experiencing, and our thinking and expression are relentlessly re molded.

There is no need to look for the logic.

Marketing

No social interaction, no vitality.

Domestic industry lacks wisdom and courage, but once sports marketing is "social", there are still some difficulties.

Perhaps because of the maturity of the industry and the reasons for the spread of the environment, there are always some classic marketing cases in the US market that shine brightly.

The social media of American industry watchers mainly refer to Facebook, Twitter and Youtube, which can find localizing platforms corresponding to us.

We might as well take a look at the vitality of real events on social platforms.

What is the most "blowout" performance of Twitter? It is not the recent Japanese earthquake that we are most concerned about in the past six months or the death of Laden. Ordinary people will not guess the answers to these questions.

It was actually the US Japan Final of the women's football World Cup held in July 17th, and the dramatic tension of the competition squeezed the hearts of every football fan.

Because of a series of breakthroughs in the Japanese team, a large number of Twitter users in Asia are extremely active. Of course, American users have been playing games with micro-blog, expressing Obama's heart, and in fact, he has sent 13 micro-blog in the competition.

As a result, the final gave Twitter 7196 micro-blog per second, the highest in history.

The social platform makes the world a whole, and it is full of competition.

If the blowout of the women's world cup is naturally formed, then the professional league matches with the fans must be cultivated day by day.

The MLB (All Star League) is a classic case. 32 million 500 thousand people participated in the voting, an increase of 36% over 2009, the highest in the history of professional sports in the United States.

Twitter voting is simple and easy to do. Even if the fans are voting for Martin, just enter "#Martin".

In July 11th, the traditional "Home Run Derby" competition was staged. 23 stars were asked to send micro-blog with the competition process, which made the fans very excited. During the competition, 4996 micro-blog were generated per second, creating the best performance of fifth in Twitter5 years.

MLB in

Chinese Market

It is hard enough, but in the foreseeable future, it will still be difficult to catch up with NBA's good harvest in China.

If placed in the global social media framework comparison, NBA is also in the lead, is one of the first "social" forerunners.

Among the top 500 Twitter fans, NBA superstars occupy 10 seats, and O'neal is proud of it.

Don't underestimate the clumsy O'neal. He has a very commercial mind and is a big star in social media.

The release of the decommissioning news in June is also a chic design. 15 seconds of decommissioning video has been clicked on the tout.com website for 500 thousand times, so the website has won 2 million dollars of venture capital, and it is said that "big shark" is holding shares in this well developed website.

"Big shark" is famous, but its fashion sense is not enough. In this respect, he must give way to the number one fashion star Sean White, freestyle skiing.

In the United States, White is the highest sports star in the Qscore market, attracting more young consumers on social networking sites. He has worked with sponsors to create many classic cases.

Recently, fans who got special passwords on White micro-blog were able to get the latest Sunglasses endorsed by White in the Okaley store in New York.

Whether you are fashionable or old-fashioned, keeping pace with the times is an inevitable choice.

The professional sports shops with over 100 years of history are wearing "social" clothes, and the MLB Cleveland Indians are at home.

Sponsor

A "social media box" was set up to allow fans to log in Facebook and Twitter in the box in time to express their thoughts in time.

The Cleveland Indians are so miserable this season that they failed in 97 games. The club executives dropped their positions and were very active on Twitter, hoping to keep fans' enthusiasm and purchasing power.

At present, more than 200 fans have queued up for the opportunity to enter the luxury box.

Professional hockey New Jersey devil team also built a similar "Mission Center" at home, hiring fans to complete content updates on social networking sites.

The Chicago Red Sox used Twitter to solicit the fans' opinions to change the kick off time of a match. In order to let the icy fans of the city see the brown bears' Stanley Cup second matches safely, the kick off time was adjusted from 19:30 to 13:30 at night. Nearly 5000 fans expressed their opinions on the page of Facebook, and nearly 700 micro-blog expressed their support.

The Red Sox also made use of micro-blog to give fans the chance to participate in the decision-making clubs' gifts for fans in the grandstand seats, and even voted to decide what music should be put on the stadium to please the fans if the game was raining.

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Super Bowl is undoubtedly the first brand event in the United States, and the most powerful American companies will invest heavily in advertising between matches, so the annual TV broadcast will become an advertising feast.

In recent years, the price has risen to US $3 million every 30 seconds.

Advertisers continue to increase their advertising budgets, but they are also starting to devote themselves to social media, hugging the audience and providing advertising and video sharing on Facebook and Twitter in advance.

Therefore, Super Bowl became Social Bowl in a short time.

Among them, the most popular winner is the "Star Wars" version released by Volkswagen. It is said that there were 12 million crazy requests on social networking sites on the day of the competition.

The above American success stories are not difficult to copy to the Chinese market, but the "social strategy" can not be turned back. This time the space development has created endless possibilities. Please start early. Do not delay.