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Clothing Companies Should Not Let Small Tags Stop Foreign Trade Financing.

2011/11/2 17:11:00 36

Clothing Tag Domestic Sales

   clothing The tag is the brand hanging on all kinds of clothes, which contains some information about clothing material, washing matters and so on. In terms of texture, most of the materials used for the tag are paper, plastic and metal. Figuratively speaking, clothing Tag It is the eye of a garment. Though it is small, its meaning is quite significant.


  Small tag affects export business


Many small and medium-sized clothing enterprises do not pay enough attention to the tag, many of which are exported to domestic enterprises, which seem to be highly incompatible. They all reflect that the domestic market demand for the tag is almost harsh. In recent years, clothing tag has gradually become the focus of the EU, the United States and other countries to set up technical trade measures for China's clothing exports. However, the relevant export garment enterprises in China are far from enough concerned about the tag. The inspection results of the inspection and quarantine departments in the daily inspection and supervision are not optimistic, because the export clothing labels do not meet the requirements, and there are frequent incidents of returns and claims. Although the tag is small, it embodies the integrity of the exporter. It is an important symbol of the product's qualification and is also a specific manifestation of the exporter's responsibility to consumers.


Nowadays, clothing companies' "water injection" for the ingredients of clothing has almost become a garment. industry The hidden rules commonly exist. No hair is said to contain wool, a little cotton is said to be 100% pure cotton, and some even use some innovative words to improve the selling point. However, cheating can deceive people for a while, but can not deceive people for a lifetime.


   Cause analysis of unqualified clothing tag


There are three main reasons for the failure of the label of clothing components: the fact that the garment factory is not clear about the real ingredients of the fabric, the self risk awareness is not strong, and the supplier's brand tag is not relied on blindly, and the fiber components of the fabric are not detected and verified in time. The price of textile raw materials at home and abroad is increasing and the cost increases, so that some textile enterprises can compress the cost by using some low-grade fabrics through the characteristics of the appearance not easy to distinguish, so as to gain greater benefits. Take the blended clothing as an example, it can be found that many countries and regions in the United States, the European Union and other countries have different mandatory provisions through the attached table. Therefore, we must correctly label the textile components and tags so as to ensure that the export products meet the requirements of the importing countries.


The problem of non-standard clothing label is very prominent in the past few years, which has affected the development of garment export enterprises. Over the past two years, through the improvement, foreign trade enterprises have been growing rapidly, but the awareness of the enterprises led by the domestic market is generally weak. The globalization of China's garment market is a foregone conclusion, and no matter whether we go out or stick to our homeland, we can not avoid the problem of tag. How to fight a beautiful market battle in front of its own door, "hang tag" is a key point that can not be ignored. The standardization of tag is the direct expression of the development of domestic garment industry in line with international standards. Domestic enterprises must attach importance to the specification of clothing tag, because it is a powerful weapon to enhance the core competitiveness of the brand.

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