The Cost Advantage Is Losing &Nbsp; The Pformation Of Traditional Textile And Garment Enterprises.
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Cost advantage
Gradually, international manufacturing giants have shifted factories to Vietnam, Laos and other countries. The pformation of domestic textile enterprises has become a hot topic in the industry.
On the forum of the traditional textile industry pformation and development forum held yesterday at the forum of industry and commerce, the guests launched heated discussions on the way of pformation of the industry. Among them, "enhancing the added value", "branding, quality and creativity" became the key word.
"We put too much energy into reducing costs and updating.
Marketing mode
Such as traditional management means, but not in the product's creativity and quality improvement efforts.
Shi Liang Ping, a policy consultation expert of the Shanghai Municipal People's government, said, "in the past, designers were often said to be short of designers. In fact, China is not short of good designers, and businesses are willing to spend money on designers and technicians."
For the future development trend of the textile industry, Shi Liang Ping believes that by introducing the concept of creativity, brand awareness and quality, the pformation to miniaturization, quality and creativity will become the development trend of the industry.
Through personalized production and customization, the brand added value can be promoted to satisfy the fashionable and personalized needs of consumers.
As a successful pformation of the textile enterprise representatives, Zhu Yong, President of Shanghai Textile Holding Group Company, shared the experience of pformation in the forum.
Shanghai Textile Group has been pformed since 2005, and has already made strategic adjustments from low-end textiles to high-end textiles, from traditional textile manufacturing to advanced textile manufacturing and modern textile services.
In terms of brand upgrading, textile group also carried out fashion decoration for conch stores, three guns and other time-honored brand stores, and launched the popular clothing brand EY and high-end clothing brand Prolivon.
Jiang Yiren, President of Shanghai economic and trade union, concluded, "Shanghai, the textile and light industry".
brand
It should be one of the main objectives of the pformation and development of Shanghai's textile industry. "
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