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FIOCCO Senior Women's Wear Brand

2011/11/14 9:39:00 23

Introduction To Advanced Women's Wear Brand

FIOCCO senior women's clothing brand positioning:

Middle and high-end fashion business women's wear,

target

Consumption is 30-40 years old, extended to 50 years old women, urban business groups, elegant consumption, confident beauty.

The basic idea of FIOCCO's brand development is:

A successful brand consists of three parts.

product

R & D, production planning,

Operate

And channel management.

Italy introduced by the company

brand

。

After 4 years of testing in the Chinese market, China has integrated the culture of the Chinese market, integrating Chinese and Western culture on our brand and displaying it on clothing.

Since 2011, it has been stationed in front-line shopping malls in China's first tier cities.

The target shopping arcade is Shenyang Zhuo Zhan, Wuhan Plaza, Beijing old Yansha, Beijing Cui Wei, Beijing Parkson, Shanghai Jiu Guang Department store, Shanghai first eight hundred companion, Shanghai Dongfang commercial building.

Target brand:

BARBARE BUI in France

Design team

Italy combines with the top design teams in China.

international

Fashion trends, combined with Chinese design culture

Product situation

30% of garments are manufactured outside Italy, Japan and Hongkong, and 70% are manufactured locally.

Fabric:

Fabric 70% comes from

France

Italy,