Home Textile Industry: Beyond Clothing To Become The "First Market"

At present, household textile consumption accounts for only 20% of the total textile products in China, especially in the developed countries, especially in the United States and Japan.

However, with the continuous urbanization rate

Trying to catch up with fashion

Home textiles include a wide range of products, such as bedding, towels, quilts, curtains and cloth art.

It combined with clothing textiles and industrial textiles to form a pattern of three parts of textiles.

With the development of life, bedding and so on are no longer regarded as "durable goods". Its design has also changed from simple sleep needs to the pursuit of health and environmental protection, consistent with the overall home decoration style.

Many fashion designers have switched to "home textile design", and a large number of international fashion brands are also moving to the home textile market. China's home textile industry is trying hard to catch up with the fashion industry.

"Nowadays, bedding is becoming more and more fashionable whether it is design, color, or style, as well as the use of material and classical elements. Many designers try to advocate the fashion design of home textiles in order to subvert pure functional product design."

The expert pointed out.

The expert also believes that the market volume of home textile products such as bedding is expected to exceed that of clothing and become the largest textile consumption area.

It is the largest market in the world.

Looking at the world, the market share of the world's home textiles has reached about hundreds of billions of dollars.

Among them, the United States and Europe are the largest home textiles market, consuming more than 40% of global household textiles.

Followed by Japan, Australia and New Zealand.

In these countries, the consumption of household textiles has long been "three points" with the textile, textile and industrial textiles. Among them, the proportion of household textiles in the United States and Japan is more than 40%, which exceeds clothing as the largest consumer market, and consumption in Britain, France and other countries is also stable between 35-38%.

However, on the other hand, as the market matures, the consumption of home textiles, such as the US, Europe and Japan, has reached a relatively saturated state. The growth potential of demand is limited, and the growth rate has slowed down.

China, Southeast Asia and other emerging markets will become an important area for the growth of home textiles in the future.

In the context of the abolition of the quota system, with the continuous upgrading of manufacturing costs, home textile enterprises continue to pfer to developing countries with cost comparative advantages.

In the United States, Europe and other countries, middle and low end home textiles have been continuously impacted by developing countries and are in a state of atrophy.

China, India and Pakistan are winning the market with cost advantage.

However, in the field of high-end products, the United States and Europe, with their significant advantages in product R & D, design and innovation, have achieved high profits through the implementation of brand strategy, focusing on pre design, development and late promotion and sales, giving full play to their advantages in capital, technology and information, leading the high-end market of high-tech household textiles and luxury knitwear in the world.

The "gift" trend is obvious.

Compared with such products as cigarettes, alcohol and digital products, the "gift" of home textiles is much more late.

However, the speed of development is quite fast.

Nowadays, home textile gifts have been widely used in various business activities as gifts and promotions.

Shopping malls, business meetings, employee benefits often send some exquisite bedding sets, silk quilts, etc., so that the recipient feels very considerate.

It should not be overlooked that home textile products, as "household soft decoration" products, are bound together with furniture, household goods, building materials, real estate and so on.

A large number of home stores began selling home textile products, forming a situation of buying furniture, delivering bed products, cooperating with beds and cooperating with each other.

"At present, sales of home textile gifts have accounted for 20%-30% of the sales of gift companies."

According to a survey report of the National Federation of industry and Commerce gifts society in 2010, the total sales volume of the gift market has reached 890 billion by the end of 2009, of which 28% of textiles are sold.

Experts predict that in the next 10 years, the annual growth rate of home textile consumption market will not be less than 20%.

It can be predicted that the trend of home textile gifts will become more apparent.

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