Positioning Clothing Products According To Lifestyle

Usually, when designing a product, a designer locates the product with age. But in the recent World Trade Lecture hall The eighth field, "2012/13 autumn and winter fashion trend guide course", AgnesKubiak STYLE-VISION, creative director of France, put forward a completely new viewpoint: we should design our products from people's different lifestyles and needs.

From four different lifestyles to reflect the trend planning, and through "fabric / color / clothing trend interpretation, fabric color theme The four links of selecting and matching, fashion brands in different cities, and creating their own trend themes help students understand how to apply trends to real products. Design director of YOUNGOR, clothing and sunshine 20 companies. product The manager and purchasing manager participated in the event. According to AgnesKubiak's view, clothing products are divided into four categories.

The first kind of product is aimed at people with high status and quality in work and society. Usually dark and classic colors are selected. High quality wool fabric, snow coat fabric and rough and shimmer fabric will add luxury. At the same time, the tailoring must be excellent, and can be embellished with simple patterns by printing or decorating details.

The second category is a group of people who have good income but also have their own leisure time. Light grey, beige and camel, plus warm orange, are their favorite colors. Soft wool, metallic and fashionable multicolored fabrics and knitted sweaters are the first choice. Style will be a little bold, sexy and comfortable, and even a bit wild, to show their different living conditions.

The third category applies to people who focus on work and leisure and pay attention to urban flu. Choose warm colors on the color, such as dark powder, orange and green trees and blue water from nature. And try to make old jeans, embroidered leather, extensive and padded fabrics, and heavy masculine fabrics combined with light women's clothing, but the profile is very feminine and well tailored.

The fourth category is suitable for everyday wear. It is characterized by a sense of movement, romance or functionality, and easy to wear. Grey and soft colors are the first choice. Silk fabrics, satin fabrics, flowing fabrics, lightweight fabrics and villi textured fabrics provide a new way of showing romance. The flower shape can be selected with rich large patterns or fabrics that are different in decoration and weaving.