Luxury Brand Remarried To Hisense Plaza &Nbsp; Sunshine Department Store Was Hurt.

Will there be less luxury brands in sunshine department stores?

After the 2008 Olympic Games,

A didn't expect stores to pfer too.

"Sorry,

Mr. Zhang said that after he heard the news, he did not hurry to leave. Instead, he wandered around the mall for a long time trying to find a substitute, but he was very helpless and did not find it.

It is found that the price of the same goods is higher here.

"I have a brand ring on my hand, and the same ring that I bought with my girlfriend in thousand department stores in October. The same thing is here, but it is 200 yuan more expensive than I bought at that time."

Mr. Zhang said that although he was not a real high-end consumer group, he found that today's sunshine department stores are more similar to other ordinary shopping malls, such as watch brands. Here are more brands such as Er Ma, radar, Seiko, Longines, and other famous brands such as Vacheron Constantin and Rolex.

B is related to changes in consumer spending habits

As we all know, the establishment of a commodity store is different from simply setting up several counters in shopping malls and distinguishing them from retail outlets. Its significance lies in providing customers with opportunities for monopoly, quality products and star service, such as regular Apple electronic products, although its shadow is everywhere in Qingdao, but in China, its exclusive stores only exist in Beijing, Shanghai and other cities.

If the move of a single luxury brand store is probably related to the objective conditions such as the lease of the shopping mall, according to media reports, the Department of sunshine has been "attracting" since 2003. The LV brand has not been stationed so far, and it has to be said that the brand and shopping mall "two-way" choice results.

In addition, reporters also know that in fact, not only luxury clothing or shoes and hat brands will be moved.

For example, the Porsche store on the way to Nanjing will also move the place.

"This is related to changes in consumer spending habits and social consumption environment."

Liu Shuguang, vice president of School of economics, Ocean University of China, said that in the past, shopping malls were mainly divided into three categories: high school and low grade.

But with the development of shopping arcade in Qingdao, the boundary is becoming more and more blurred.

Not only that, the increasing demand for consumers, convenient pportation, shopping level, convenient meals and other ancillary services also show its importance in the business development plan.

In the process, old businesses with limited geographical location and few parking places will be tired even though they are in prime locations.

As a luxury brand store operator, they always pursue the first tier stores in the city, which will surely flow to the place where consumers gather.

Liu Shuguang said that at present, high-end consumers have more than just the purpose of consumption, and more are looking for a fashion consumption experience. Such as Hai Xin square, in the past two years, is more consistent with the needs of consumers at a recent stage, and the movement of brands is a normal market behavior.

C old shopping malls should be completely pformed into hardware.

Some people may ask, is there any room for shopping malls under the existing competition? The Cui Xun, director of marketing department of Ocean University of China, believes that with the increasing circulation speed of the brand, a single "high-end" shopping malls positioning can no longer meet the needs of consumers, and more is seeking diversified and more differentiated positioning and business awareness.

"Shopping malls are not only places where money and goods are traded, but now they have become a way of advocating consumer lifestyles."

Cui Xun said that today, the number of single brands is no longer the biggest advantage to attract consumers. Shopping malls need to create a lifestyle in the future, so that consumers can have the reasons for entering shopping malls and enhance their comprehensive strength.

Liu Shuguang, vice president of the school of economics, Ocean University of China, also suggested that more veteran front-line businesses, besides upgrading services in situ, might as well extend their second World War lines, such as sunshine department stores and Paris spring Plaza. Due to the scarcity of land, limited parking difficulties and low number of leisure places in shopping malls, it is possible to learn to move in the same way as Hisense square.