H&M Will Go All The Way Into China'S Small And Medium-Sized Cities

Hennes&Mauritz, a Swedish fashion retailer, is once again focusing its attention on expansion plans to meet China's growing demand.

In a recent interview, Karl-JohanPersson, chairman of the board, said that although China had a large number of interviews,

Persson said that many efforts are needed to achieve success in China now.

Moreover, as many retailers move to China, competition is also increasing rapidly.

Competition is fierce now and will be more intense in 10 years.

H&M entered the Chinese market in 2007, now has 64 stores, and there are 2410 stores in the world.

The brand not only plans to expand the existing store area, but also wants to expand into smaller cities.

According to the Swedish Commercial Bank (Handelsbanken), H&M's profitability in China is stronger than in any other market. The bank expects that the number of H&M stores will double three times in the next three years.

Persson said China is the country with the most stores in H&M next year.

"We have entered cities such as Changchun, Nanjing, Guangzhou and Kunming and are planning to open stores in more cities next year," he quoted.

Compared with the previous year, H&M plans to add 10%-15% stores, and the expansion rate will double in the next 5 years.

Persson also said that there is still a lot of growth opportunities in the mature market.

He also said: "we particularly hope to be able to

In the US, H&M has about 200 stores, Persson tables, and there is a bigger market there.

At the same time, Persson said that H&M is looking at some Asian countries.

He said that despite the problem of anti season, the company has a strategy to enter the southern hemisphere market.

Persson also wants to expand H&M's products.

With regard to the Internet, Persson said: "online sales are good in the 8 countries that we are providing now.

Next year we will open a new store in the United States. We will sell online in all countries with physical stores. "