Anta Group Vigorously Combating Fake And Shoddy Shoes And Clothing Products

The sword is sheer, and the red shield escorts for development.

In December 18th, "Combating counterfeit Anta trademark goods"

With the continuous progress of reform and opening up, China's intellectual property system has been gradually established and perfected. It has taken more than 30 years to go through the centuries of developed countries.

With China's economic development entering a new stage, a number of influential "national brands" have emerged. They have grasped the core technology of independent intellectual property rights, have their own brand advantages, have good management experience and corporate culture, and are taking the leading position in the industry.

At the same time, they were also favored by some lawless elements, and a large number of counterfeit products entered the market, which was not only consumers' rights and interests, but also a great impact on the brand of the enterprises. This has become a puzzle of a series of rising national brands in China.

In China, the phenomenon of unfair competition such as "brand name" attacks national brands.

Take Anta, a leader in the domestic sports industry as an example, in recent years, there have been a series of actions which are similar to Anta brand names, graphic trademark convergence, similar advertising slogans and industry consistency, which constitute a serious infringement on Anta's intellectual property rights.

In view of the frequent occurrence of such infringement cases, the relevant state departments in China attach great importance to the implementation of the unified plan of the State Council on carrying out special actions against intellectual property rights and counterfeiting and selling counterfeit goods, and earnestly safeguard the legitimate rights and interests of brand enterprises and consumers' health and safety. In order to establish a healthy market economic order, the Ministry of public security decided that since November 2010, the national public security organs have been organized to carry out special actions against crimes of infringing intellectual property rights and manufacturing and selling fake and inferior commodities.

Lai Shixian, executive director and chief operating officer of Anta company, said: "Anta has long attached importance to the work of counterfeiting and safeguarding rights. Since 2006, special departments have been set up to cooperate with industry and Commerce and public security to carry out this work. A long-term mechanism has been formed, which has effectively cracked down on criminals who are selling and selling Anta products, and fully protected the legitimate rights and interests of enterprises and consumers.

The deployment of the "Liang Jian" in Jinjiang is meticulous, the scale of law enforcement is large, and the intensity of investigation and punishment is thorough. It is the first time in the city's industrial and commercial system, which has aroused great repercussions in the society.

At the same time, it also greatly deterred criminals and produced very good social effects.

Huang Wenting, director of the Department of legal affairs of Anta company, said: "in the special operation of the sword, Jinjiang public security, industry and commerce two law enforcement departments have joined hands closely, actively cooperated with each other, and successfully succeeded in laying off more than 10 large manufacturing and selling dens, including Lan Chunmei, Hongli Yan, Pan Jingyang, Chen Zhengqing, Chen Yi Gang and Liu Pengcheng. More than 10 criminals were arrested, and 40 thousand counterfeit Anta sports shoes and sportswear were found, which saved about 10000000 yuan for Anta.

As a brand benchmarking enterprise in Jinjiang, Anta is closely cooperating with the local industry and commerce departments and public security departments in carrying out this special action to fundamentally investigate fraudulent criminals who sell counterfeit goods, protect consumers' rights and interests, and effectively demonstrate Anta's determination to protect independent intellectual property rights.