Wen Shang Brand Alliance Officially Set Sail

In the common expectation and concern of the government and business circles, the Wenwen brand alliance, jointly formed by 32 Wenwen brand enterprises, held a ceremonious and simple ceremony in the afternoon of December 16th in Wenzhou Yihua Association. It formally announced the warm business brand alliance to sail.

Since the second half of this year, Wenzhou The municipal Party committee and municipal government put forward the request of Wenzhou enterprises to jointly break through the development and promote economic transformation. Under the guidance of Wenzhou clothing trade association, the Wenshang brand alliance was formed spontaneously from 32 Wenwen brand enterprises, such as Polaris, jumping fish, North American wind, three point water, federal Europe, Lin Zhongniao, Toni, Amy, and so on. Under the current special economic background, through the cooperation of brand enterprises, it is necessary to solve the problems such as difficulty in extension, difficulty in financing, difficulty in recruitment, and difficulty in listing, etc. the alliance has only 40 days from preparation to establishment, reproducing Wenzhou enterprises' positive response to the "heat" and "speed" of the economy. Like some small and medium-sized enterprises in the country, some entity businesses have suffered the pressure of general business and development difficulties.

"The alliance gives us confidence and confidence. hope And way out. " Zheng Chenai, the honorary chairman of the Organizing Committee of Wen Shang brand alliance and chairman of Zhejiang aorben dress limited company, said that the crisis is dependent on the strength of individual enterprises. However, the establishment of brand alliance not only provides a practical platform for everyone, but also integrates the resources of enterprises, reduces the cost of brand promotion, and provides confidence and assistance for solving the difficulties that enterprises are facing at present.

The newly established members of Wenshang brand alliance mainly come from the new brand enterprises of clothing and footwear industry. They are the main force of the brand of Wenzhou. The group members have very clear and common pragmatic ideas about the original intention and future intention of the alliance: first, join hands to invest in the whole market; two, build a good financing platform for the bank; three, strengthen the market. department Contact to strive for a better entrepreneurial environment; the four is to integrate resources transformation and upgrading to seek capital listing; the five is to carry out internal and external exchanges and cooperation and win win.

At the ceremony, Ni Xueshan, the newly elected first rotating chairman, introduced the preparations for the alliance, and indicated that the main task of the eight committees established by the alliance was to seek benefits for all the member enterprises and do practical work. After the signing ceremony, the members of the Federation delegation took the oath of office on behalf of the first 32 incoming brands. The relevant leaders of Xingye Bank, Ningbo bank Wenzhou branch, Minsheng Bank Wenzhou branch and Wenwen brand alliance carried out on-site credit signing, and the three bank statements will provide financial support to the members of the alliance with the fastest speed and the best interest rate. At the meeting, the leaders of the Wenzhou Business Bureau, the Wenzhou Municipal Commission for information and communications, the Wenzhou science and Technology Bureau and the China Textile Business Association expressed the warmest congratulations on the establishment of Wenshang brand alliance, and expressed that they would always pay close attention to and fully support the future operation and development of Wen Shang brand alliance, and are willing to promote the practical work of alliance enterprises in online shopping platform sharing and brand value evaluation.