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Taiwan Yahoo Net Annual Ranking Female Apparel Sales Champion For 10 Years.

2011/12/26 11:11:00 6

Yahoo! Investigate the sale of its e-commerce platform this year.

Ranking

In the "Yahoo! Auction" platform, women's clothing is still the sales champion. Knitted sweater first squeezed a round T-shirt to win a single product champion, so that the average consumption of the platform increased by nearly 5.

Yahoo! To investigate the top 3 products of this year, including the "Yahoo auction", "Yahoo shopping mall" and "Yahoo! Super mall".

In the "Yahoo! Auction" platform, women's clothing is still the 10 year sales champion, but consumer goods have changed.

In the past few years, the basic T-shirt (the average unit price of NT $199) has been dominated. This year, first seats have been handed over to the sweaters with an average price of 420 yuan, so that the average consumption of the single item has increased by 47%, nearly 5 percent.

Yahoo! Said that Korean clothing has been driving strongly in the past two years, Taiwan women.

consumption

The integration of the Korean style and the Japanese style is sweet, and the demand for the daily appearance breaks away from the casual wind in the early years, turning to the requirement of modeling. The details of clothing, skin care, nail polish and so on are more important, so that these items occupy the top rank of the top selling products of the major platforms.

In addition to the "Yahoo!" auction, the top 2011 knitted sweaters were sold for 250 thousand months in a single month, and second sales of face care products reached 150 thousand in one month, while the brand UNT nail polish made a success in the "Yahoo shopping center".

Yahoo! Also said that the Datong electric rice cooker introduced 50 thousand special items, namely pink, dark purple and Hello Kitty, and became the top seller of "Yahoo! Shopping center".

continue

Product vitality.

From the perspective of overall consumption, female consumers create 70% of Yahoo's performance and make a huge contribution.

In the "Yahoo! Super mall" platform, the top 3 top 10 gold medal stores are Hanshin Department store, Watsons online store and Kangmei cosmetics store. 3C stores also include 3 places in the top 10, which are EcLife shopping network, Japan BEST appliance and shun fa 3C.

Yahoo! Said that the high consumption and strong demand of female shopping contributed to the active layout of virtual outlets in physical stores. The number of stores in the "Yahoo super mall" entity increased by 80% compared with the same period last year.