Why Are Deep Dialysis Shoes Market Full Of Temptations?

December 26th, twenty-first Century, the first ten years of twenty-first Century have passed. This is the ten year of profound changes in China and the whole world. 2012 is more likely to be the beginning of a new round of evolution. As the largest in the world footwear industry Producer countries and largest footwear consuming countries, China's footwear industry market Full of temptation. However, in view of the problems of homogenization, lack of characteristics, low price competition, low level of brand marketing and insufficient attention to brand value creation in China's footwear industry, many of them can only make articles on price. China's shoe industry is worrying.

In the era of market forces need to be differentiated, there are many kinds of footwear in China, so as to extend and subdivide more and more different concept shoes, so that the development of consumer market competition will become more intense. From a more professional point of view, shoe companies should implement the strategy of consumer segmentation, and their brand marketing strategy will undoubtedly change accordingly. Therefore, Shoe enterprises The strategy of marketing development is spanformed from the original "standard, common" mass market unified strategy into "differential and fine range" of small public market differentiation strategy.

It is estimated that the consumption market of China's footwear industry will increase by 3 times by 2015. The trend of shoe differentiation is obvious. China's consumer groups have increased dramatically, so differentiated demand determines that the current madeinchina shoes can not meet the needs of high-end consumers, and more Chinese consumers are beginning to focus on high-end and well made Italy shoes.

The European footwear industry represented by Italy, Spain and Germany represents the highest level of shoemaking technology and technology in the world. The shoe making, leather and fur processing plants in these countries are mostly medium and small, and most of them have less than 100 employees. The label made of "made in Italy" leather means high quality, excellent quality and full range of colors in the eyes of consumers. It is the world's leading fashion shoes. Italy, which is the leading shoe manufacturer in Europe and the world, produces about 20% of the world's total production, accounting for 65% of the total output value of the EU. Italy tanning enterprises are international oriented enterprises, and most of them have close cooperation with foreign suppliers and customers.

The Italy shoe industry is unassailable, representing the highest level in the world. Although the leather industry in Italy in the first two years of twenty-first Century faced many problems of competition from all parts of the world, especially the pressure from Asian manufacturers is increasing.

China's footwear industry is gradually improving in design and manufacturing, and with the growth of the consumption market of China's footwear industry. The sharp increase of China's shoe consumption groups will greatly promote the development of China's footwear market.