BELLE Ploughed The Chain Mode &Nbsp To Be The "Shoe King" In The Chinese Shoe Market.
In those days, when the vast majority of leather shoes processing enterprises in China chose to produce OEM for international brands,
BELLE
Boldly intervene in the mainland retail market and seize the 1% success rate from the market.
Today, BELLE has become the "shoe king" of the Chinese women's footwear market, and has successfully created the first brand of Chinese women's shoes, with Teenmix, BELLE, Staccato and others.
brand
It is also a big agent for Nike, Adidas, PUMA and many other first-line brand merchandise. BELLE shoes account for 35% of the shipments in major department stores, accounting for 5% of the total market share.
BELLE group has rich experience in product management, supply chain management and other aspects of traditional footwear, which is also one of the traditional enterprises in China.
Since July, when BELLE invested $200 million to build its own platform purchase network, BELLE has begun to adjust its online channel strategy, start controlling other channels on the Internet, and no longer supply to many other distribution platforms.
Excellent purchase network
On the line that month, enter the top three of footwear B2C traffic.
In August, BELLE international official B2C website Taoxiu net and excellent buy net shoe city merge, means BELLE entered the stage of integrating its B2C assets and building a unified online retail channel.
In addition to making efforts in the shoe industry, in December of this year, there was news that BELLE was about to launch its own clothing brand in Taobao mall, with the exception of the "CAT" cable channel under the proxy clothing brand, and the rest only sold online.
Instead of choosing a retail terminal channel under more than 10 thousand lines in the whole country, they chose to follow the online e-commerce mode and find out whether the brand positioning of clothing is suitable.
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