E-Commerce Success: Britain'S Most Profitable Garment B2C

Look at how foreign websites are profitable.

This is a listed company in the UK - Asos, which sells clothes on the Internet.

According to the annual report just released by her website, in 2008, its sales revenue was 800 million pounds (more than 8 billion RMB), gross margin was 370 million pounds (about 3 billion 700 million RMB, gross margin was 45%!), the operating cost was about 300 million pounds (3 billion RMB), and the after tax profit was 5 million pounds (about 50 million RMB).

It is interesting to understand the success of the company, especially in 2008.

The website reported that about 3 million people visited the website every month. The website now sells more than 14 thousand products, increasing about 500 products a week.

There are more than 700 people in the company.

Compared with those international B2C giants, these are really nothing.

And, according to one's own

If we think of the fact that there are only 60 million people in the whole UK and only more than 30 million users (1/10 of China's), these data will be very inspiring to us.

First of all, it has no suspense to prove that even in an economic depression, the B2C website can be profitable and grow at a speed. As long as your business is solid enough, there are dozens of B2C websites in the space of a 30 million Internet user in the UK (roughly equal to the number of Internet users in Beijing + Shanghai), and seventeenth of them have a profit of only 5 ASOS, which has a net profit from 04 years, and the profit level is increasing exponentially every year.

Secondly, do not think that there is no Taobao in her living space, no Jingdong, no excellence, no Dangdang.

According to the data posted on their own website, the first place in front of them is EBAY, the international "Taobao". The market share is almost 23%, which is 46 times that of ASOS! The second is excellent --AMAZON.

So, she proved that only second of the market is completely wrong.

The online shopping market, even in the crowded and well-developed environment of Britain, and even in such an extreme economic winter, can accommodate many, many successful people.

Third, do not doubt whether the so-called vertical B2C has a future: ASOS has proved it to you.

Since she was founded in 2000, she only sells clothes, and mainly women's wear.

The key is whether you have "vertical" areas, and whether there is a gross margin of up to 45%, which is very important.

Fourth, it is feasible to establish its own clothing brand through the Internet.

ASOS has been building its own clothing brand.

So we can think of it as another sample of VANCL.

But at the same time, it is not feasible to build brand by relying solely on itself. If you want to get such a high growth rate, only half of ASOS's sales revenue comes from its own brand, and half of it comes from 800 brands that it sells outsourced.

Last but not least, I notice that their CEO is very interested in this kind of thing: Robertson thinks that for the retailers in 20 or 30 stores in the UK, the Internet is the best place to distribute, while smaller brands find it difficult to manage their own websites or online stores.

He said: "I feel that some smaller brands are coming into the ranks of online retailing, which is right.

But they now admit that online retailing is complex and expensive, and few people can do it well.

So they have outsourced more than 800 online sales of ground clothing brands.

This made a major contribution to their growth in 2008.