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Guangdong Garment Industry Is Facing Great Breakthroughs And Challenges.

2012/1/26 11:12:00 90

Guangdong Breaks Through Challenges

Guangdong clothing industry is one of the nine pillar industries in the whole province. The wholesale clothing market with different positioning is concentrated in Guangzhou, Dongguan, Shenzhen and other central cities, attracting buyers from all over the north and South and even overseas.

In addition, the largest textile in China.

clothing

The production and marketing base also includes a perfect industrial chain covering spinning, finishing, printing and dyeing, and garment making.


According to the figures released by the Guangdong apparel and apparel industry association in 2009, Guangdong has more than 30 thousand garment enterprises and more than 2500 of them.

It is worth noting that in addition to those registered by the business sector, there are also a large number of garment processing workshops in the Pearl River Delta region, which are also true in Guangdong.


As a major clothing Province in China, Guangdong is hard to call a strong clothing province.

The China clothing association will list the list of top 100 sales enterprises every year, and the proportion of Guangdong enterprises has been less. Correspondingly, garment enterprises in Jiangsu and Zhejiang accounted for most of them.


When exports get cold, the slogan of "expanding domestic sales" comes into being.

For foreign trade clothing enterprises, there is no domestic distribution channel, the difficulty of stepping out of this step can be imagined.

Guangdong also has corresponding support measures, such as holding the "export commodities docking conference" at the Canton Fair, launching the national promotional activities of Guangdong clothing, etc., but for most foreign trade,

machining

Enterprises, exports to domestic sales, is still in a fog.


With the increase of labor costs, the cost advantage of "made in Guangdong" is also gradually losing. Some overseas clothing orders have been gradually pferred to Southeast Asian countries such as Vietnam and Kampuchea in recent years.


For domestic garment enterprises, upgrading is also a test.

difficult problem

Upgrading means high cost input, but it is not necessarily the kind of factory that can afford it.


In the announcement of the Guangdong 12th Five-Year plan, the promotion of traditional manufacturing industry has been explicitly proposed by Guangdong to speed up the extension of the industrial chain that has high added value to product R & D, design, marketing and so on, specifically to the garment industry. Guangdong claims to perfect the apparel industry chain, build its own brand and regional brand.


To create a competitive garment industry, the policy environment provided by the government plays a key role, with policy support, and with strong trade associations to integrate resources. The brand development of enterprises will get twice the result with half the effort.


As a national fashion center with international influence, the development goal of the future garment industry in the Pearl River Delta is a magnificent vision. Guangdong's garment industry is facing great breakthroughs.

Challenge

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