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Eight Steps Of Brand Management

2012/2/14 13:29:00 55

China's first tier brands can be counted out.

brand

There are also hundreds of brands with three or four lines of piled up, and 4567 line brands are springing up like mushrooms. According to incomplete statistics, there are ten thousand Chinese brands.

clothing

Brand.

The first line brand is a large company that has been engaged in garment brand operation in China for nearly twenty years. The second line is pformed by some OEM. The three line is the development of the former big agent after the climate. The 4567 line brand is produced by the small wholesale and the agent half turn to half turn.

Because of the branding of clothing products, prices will double and sales will double.

Small and medium-sized brands are walking on a road of smoke and branding.

Summing up brand marketing can be divided into eight steps.

One: organization team: investment and marketing department.

Of course, technology, production,

Administration

Finance and so on need more deployment.

Two: choose the list of resources to invest in franchisees, choose the website or search in the industry: list of investment franchisees.

In addition to obtaining resources, advertising at the same time.

Three: choose dealer resources website, can search: clothing entity store.

So dealers will be real and effective, and will not find many online stores.

Four: establish a website for investment promotion.

It can be designed independently or built on a cooperative website.

Five: telephone booking: merchants must undergo rigorous training and respond professionally and courteous.

Six: organize new product launches: design the costumes in this season through professional models, make a good picture book ahead of time, and make an appointment with the franchisees to complete the order meeting.

Seven: on-site signing: the most critical step.

In order to leave a message, every franchisee insists on putting the gift to the end in the end.

Eight: finally sign the franchise contract.

If it were, every brand could get up.

Although China's brand has just started, the situation has already landed in a big way. The development of small and medium-sized brands has been very difficult.

Small and medium-sized enterprises now carry out the brand operation with the combination of fashion conference and network marketing.

Investment through the network, two times a year, spring and summer and autumn and Winter Conference.

Internet investment promotion, such as search: Investment franchisee directory, you can find a lot of franchisee information.

Investment is divided into two steps, one step is to attract franchisees by advertising, the two is to use professional data.

Brand enterprises also have certain requirements for investment promotion.

Marketing

Department and investment promotion department.

The marketing department is mainly engaged in brand activities, special projects, promotion and other planning and publicity work. The Ministry of investment has signed a subscription contract by investing in the list of franchisees.