Large Scale Stores &Nbsp; &Nbsp; Luxury Goods Business Regards China As "ATM".

"The state should really take this seriously.

Ding Liguo said that because of historical reasons, the word "imported" of luxury goods was originally wrongly plated so that the abuse has been so far.

"Luxury" is originally meant to be a commodity that is not essential, but can bring physical and mental pleasure to consumers. There is no luxury or luxury in its original meaning. Therefore, it should be called "high-end consumer goods". Its products are neither OEM nor ODM, and should be of high quality, cultural characteristics, rich connotation, exquisite and limited production.

International luxury goods companies regard China as a cash machine.

Ding Liguo believes that from the current situation, even if some international three brands, such as COACH, are in China.

Professor Zhu Liang, a professor at Capital University of Economics and Business and director of the China brand research center, also said that some so-called international luxury brand manufacturers regard China as a "teller machine", which is produced in large scale in China, sold locally, and even rushed to Hongkong to list and raise funds to expand the scale of manufacture and sale in China.

For example, the media reported that a brand produced in Guangdong, but falsely imported, sold in large quantities, and the quality of some products caused the anger and dissatisfaction of Chinese consumers.

Some "luxuries" are actually very common in Europe and the United States, but because of their efforts in the Chinese market, let the Chinese worship them.

The real international top luxury goods actually pay attention to brand reputation, do not engage in large-scale manufacturing, do not provide.

Pursuit of international luxury

China is about to become the world's largest consumer of luxury goods. It is the result of consumers voting with feet, and is the result of natural development of the market.

Of course, it is sad that so far there is little room for local brands.

Ding Liguo believes that Chinese consumers have deep social, cultural and economic factors behind the pursuit of high-end consumer goods (luxury goods).

He said, according to a recent survey, in China, international brands' luxury goods (except for private aircraft, luxury cars, yachts and other large commodities), at least 1/3 are consumed by white-collar workers (middle class).

60% to 70% of respondents said they were willing to spend tens of thousands of dollars to spend on international luxury goods. The reason for their purchase is not the first, but the pursuit of high quality life and the pursuit of brand image.

Obviously, the Chinese are slowly breaking away from the stage of "ostentatious consumption".

Zhu Heliang believes that the pursuit of foreign brands' luxury consumption is unstoppable, which is behind the traditional culture.

For example, the Chinese people attach importance to "face consumption" in order to show their status.

In addition, the quality of domestic products is not good, the brand is not strong, and even the daily consumer goods are unsafe, causing people to blindly worship foreign brands, from high-end to low-end products.

Some people fly to the other side of the ocean to buy pure foreign brands.

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Development of high-end industry is imperative.

Ding Liguo said that the development of high-end industries needs a good social environment and development atmosphere.

China should establish a good legal environment, increase the protection of intellectual property rights, and encourage the development of high-end industries.

At present, the State encourages the development of cultural and creative industries, and luxury goods belong to creative industries.

He believes that this is a golden opportunity to develop local luxury goods industry.

The most advanced European economy in the world's luxury goods industry is in a predicament. Chinese enterprises can adopt "bring in" doctrine, establish joint ventures, share shares, introduce designers, introduce marketing concepts, and achieve technology pfer.

For example, some European luxury goods companies are willing to invest 5 million euros to establish a joint venture.

It can be learned that in the past few decades, the joint venture between Chinese household electrical appliance enterprises and the US, Europe and Japan has begun to grow and grow from learning imitations.

Ding Liguo revealed that some domestic consulting companies in the Yangtze River Delta are launching the establishment of the European luxury fund company, and half of the 500 small and medium-sized luxury brands in Europe are intending to enter China.

Zhu and Liang said that China is a big manufacturing country, but it is a weak brand country.

Although China is about to become the world's largest consumer of luxury goods, it is impossible for the soil to develop into the world's largest producer and exporter of luxury goods.

There is no Chinese brand in the world's top 100 brands.

Luxury culture pays attention to culture, history, innovation and tradition.

Without profound connotation, luxury brands can not be achieved.

At present, many business operators in China are eager for quick success and instant benefits.

Hu Xingdou, an economics professor at Beijing Institute of Technology, said that a real good brand needs hundreds of years to cultivate.

But at present, China lacks such a social atmosphere. Enterprises are interested in fast money and fast marketing.

Because the profit margin of the real economy is very low, the operators do not have the energy and willingness to carry out long-term planning and development.

He believed that the state should take some preferential policies and give preferential policies to support enterprises, especially private enterprises.

The Chinese enterprises that have already listed in the top 500 of the world are all sales champion. They are all state-owned enterprises. They rely on monopoly to occupy resources and cannot rely on them.

Building durable quality ensures that such a ranking is not a flash in the pan.