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Children'S Clothing Franchisee Can Not Know Common Sense

2012/3/10 11:16:00 13

Children'S WearJoiningCommon Sense

Chinese children's wear

market

The tremendous business opportunities in China immediately stimulated the investment enthusiasm of many enterprises at home and abroad, and more and more children's clothing brands, such as foreign children's wear brands, came out like this.

Children's wear

Franchisees, children's wear franchisees in today's is not new words, but now we can still see the news of such children's brand franchisees being cheated and so on. Baidu's children's franchisees are deceived by similar articles.

China's children's wear market has not yet formed certain norms, so for those who want to start children's clothing franchisee, and how to guard against it?

Franchise trap

If you want to break into a career in children's wear industry, it is necessary for children's wear franchisees to master basic knowledge.


The first common sense: rationally assess your abilities.


Children's franchisees should be very calm and objective to make a comprehensive assessment of themselves.

These include: whether it is suitable for a full-time manager who is independent in charge of all management and daily business activities; whether there is enough knowledge, experience and ability to deal with all kinds of problems that may occur in the operation of children's franchisees; whether there is enough energy and strength to adapt to continuous normal business activities day after day; whether our children's franchisees have better learning ability and adaptability to receive professional training and unified management and supervision of the system, because no one can join children's clothing well; whether there is a strong psychological endurance to accept possible setbacks and failures; whether there is enough financial capacity to invest and take risks and losses that may arise.


Second common sense: choose the brand of children's clothing that is consistent with their own strength.


Children's franchisees choose to join stores. They need to carefully investigate and collect relevant information, and not to listen to exaggerated advertising on impulse and one-sided.

The following aspects should be considered.


The choice of franchised brands: Children's franchisees should choose a mature and famous franchised brand, which can greatly reduce the risk of investment.

When children's franchisees decide to join the ranks, they should choose a franchising system with a certain reputation and a certain length of operation and scale in the market, so that they can enjoy the benefits of brand effect and can quickly enter the normal operation state.


Choose children's clothing brand consistent with their own strength: Children's franchisees should choose their own economic ability and their own conditions can reach the franchise system.

Usually, children's franchisees should first consider the rate of return on investment, not the lower the price of the franchisee, the better is whether the franchised store can bring long-term stable income.


Third common sense: Children's wear franchisees must examine the operation of the brands they join


Children's franchisees should inspect the operation of other franchisees in the same system. If a franchising system is closed, they must be cautious; if children's franchisees find a situation that a franchising system has multiple stores, they should consider abandoning their own business mistakes or other reasons.

Because a mature franchise system requires long experience accumulation and continuous improvement of management system.


Fourth common sense: guard against joining Scams


If a franchisee's entry threshold is very low, there is no requirement, as long as the fee can be joined and opened. In this case, the children's franchisee must think twice before doing so. In fact, this is basically a name selling business. Children's franchisee can hardly get any professional training and management, technical, personnel and financial support.


There are many opportunities for children's wear to join the market. Many brands that are not trustworthy, attract the eyes of franchisees under the tempting cover. It is hard to guard against the means of deception. Children's wear net reminds you that prudent children's wear is the four major fraud.


1. there is no franchise fee fraud: some brands flaunt the requirement of no affiliate fee, but they will collect contract deposits, credit deposits, etc.


2. several yuan children's clothing wholesale scam: some brands attract children's clothing franchisees with a few yuan wholesale children's clothing, but to the franchisee are all some poor quality children's clothing with poor quality.


3. low discount supply fraud: some brands attract children's franchisees with very low supply discounts, but exaggerate the tag price, even if ninety percent off supply, but the price can be much higher than the wholesale price of the market, so that the deceived children's franchisee is miserable.


4. unconditional return Swindle: some brands attract children's franchisees under the guise of unconditional return, but in fact, they sell a batch of inferior children's clothing without market sales to franchisees, so that children's franchisees' stores are run under pressure.

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