The Confusion Of Small And Micro Foreign Trade Enterprises

Recently, I received a message from the head of a fabric enterprise in the region: "we are a company that produces polyester fabrics. Why is the market so bad this year that enterprises can't get orders?" After further dialogue with reporters, the company learned that the enterprise was a foreign trade processing enterprise, and the order received by the company after the Lunar New Year Festival can only be described in a bleak way.

As a matter of fact, there are obviously more than one "difficult brothers" who are facing the same predicament as this enterprise. The latest analysis of China's textile index shows: Recently Market polyester newspaper The price is more rigid, the local production and marketing are still insufficient, and the inventory remains relatively high. The weakening of orders in foreign trade textile enterprises is mainly caused by the weak and uncertain international economic situation, and the consumption will drop. In order to share risks and develop customers, some sensitive textile enterprises have changed their main direction of attack on the European and American markets to begin to shift to Asian, African and Latin American markets.

When the author provides relevant data for the responsible person, he rarely pays attention to such data before, but his inner anxiety and confusion are full of dialogues between the lines: "for our company, only by constantly developing new customers at home and abroad can we ensure the operation of the company. But the situation worries me. If we go on like this, the small factories here will surely die a lot. "

Recently, as chairman of the board of directors of Bosideng International Holdings Limited, Gao Dekang, chairman of the board of directors of the two sessions, issued a view on the transformation of foreign trade enterprises in the middle of China. "With the acceleration of China's industrial structure adjustment and the appreciation of the renminbi to a certain extent, the profit margins of some textile and garment enterprises will probably disappear and will eventually be forced to opt out of the foreign trade market; but if enterprises can advance the layout and actively promote their product quality and create their own brands, such enterprises will have greater room for development in the future."

At present, the domestic market has become the driving force of our country. Textile and clothing The main battlefield of industrial growth, but how many small and micro foreign trade enterprises have the ability to advance the layout mentioned by General Gao remains to be verified. "I know that it is a general trend to open the domestic market, but for those small and micro enterprises that have already been accustomed to foreign trade, they do not know where to start when they enter the domestic market." The message of the person in charge of the company represents the voice of a large number of peers.

When a large number of small and micro foreign trade enterprises turn their heads into the domestic market, it is often not enough for them to have the equipment and quality foundation of foreign trade processing. How to find downstream customers, how to adapt to the delivery time of local clothing brands, and how to withstand the payment cycle of local clothing brands to resolve the pressure of capital turnover of enterprises, has become a difficult and difficult problem facing the heads of these foreign small and micro enterprises.

In the suffering of many enterprises " Financing difficulties "For the small and micro foreign trade enterprises, the order problem is a life-saving straw. Enterprises should transform, upgrade, and implement brand strategy, but this is a process of time accumulation and a race between enterprises and time. First think of ways to help them survive. Next, they can make the whole industry better.