"Listing" For Nearly 2 Months, Spring Clothes Finally "City".
The rainy day finally pressed the pause button, and just hit the two-day weekend. Jiefang Road and Shimao square suddenly began to boom again.
Good weather has brought a golden period of sale, taking advantage of this double holiday, two months in the "unmarketable" spring clothing consumption has finally changed into the peak of sales.
Yesterday, reporters learned from various shopping malls that "God" cleared up and brought sales.
blowout
"The major shopping malls reappear for a long time.
"I am sorry for the sunny weather, but I am still at home and I feel sorry for the weather."
Miss Hu, who did not go shopping for two months, spent a whole day in shopping malls yesterday.
"I don't think so many days do not go out. In the twinkling of an eye, winter clothes are all turned into spring clothes, and there are also discounts. It's really time to shop for two months."
According to the cashier of the girls' clothing District of the national business building, the consumers who shopped yesterday were at least twice the amount they had rained during the last few days.
In some clothing brand stores, customers even try to dress up.
Yesterday, whether it was Jiefang Road or Shengli Road, there was another walk.
Shopping street
"
In the first two days, the weather was so slow that few people swept away. The courage to go shopping was gone, but yesterday it was lively again.
Reporters at Shimao square saw that the "queuing" phenomenon again appeared in leisure places like dessert, DQ and so on, which seems to have returned to the "new year" flavor compared with last weekend.
Miss Zhang just spent a few days ago in DQ, and no one was there. But it took him more than 10 minutes to buy an ice cream yesterday. It seems that it is very important to clear up the weather.
On rainy days, the volume of traffic decreases and the impact on shopping malls is quite large.
No, when the weather clears up, sales will suddenly explode.
The weather began to improve on Friday, and the shopping malls began to be lively from Friday.
According to the data of the national business building, the growth rate in the previous period was generally between 10 and 20%, but the turnover increased by 60% over the same period on Friday.
"Consumer enthusiasm has been suppressed for a long time, and it can be released by sunny weather."
Sun Peng, the head of the national business building, said that the spring weather was not good enough to sell the spring clothes, and it was always a winter sale. The most obvious thing from yesterday's sales was that spring clothes were loose.
Yesterday's Shimao Plaza was equally lively. Data from fashion Parkson also showed that sales on Friday alone increased by 50% over last Friday, and spring clothing sales entered the peak season.
"So many days."
Suspension of shopping
It's time to start. "
Yesterday, the president of the supply and marketing building, Chen Jing, revealed a bunch of figures to reporters. It was also Saturday. As of yesterday afternoon, sales and last week's growth rate were about 50%.
Chen Jingshe said that this weekend can be described as a concentrated consumption release period, because the next weather is better, everyone is busy traveling, tomb sweeping and other things, for the mall, this two-day weekend is "rare sunny day".
People said that the rainy days had a certain impact on the sales of spring clothes, and the Spring Festival market in this two-day weekend could fight a counterattack by "Dongfeng", and winter clothing sales would also withdraw from the leading position.
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