International Fashion Clothing Brands Seize The Chinese Market Through Exhibitions

In recent days, the world media have focused on the two sessions of the Chinese People's Congress and the CPPCC, which are being held in Beijing. The information that the Chinese government will "strive to improve the quality and level of opening up" this year revealed at the two sessions undoubtedly cheered many international enterprises looking for business opportunities in the economic crisis. China's largest International Brand Fashion Fashion Exhibition On the other hand, some well-known international clothing brands have expressed positive confidence in the increasingly open and prosperous Chinese market.

This international fashion exhibition named NOVOMANIA was founded in 2010 and held once a year. Guillermo Faria, the exhibition manager from Portugal, introduced to the reporter that many foreign brands wanted to enter the Chinese market, but they couldn't find a suitable platform to show their products to Chinese customers, so NOVOMANIA came into being. "NOVOMANIA is a platform. Our main purpose of holding the exhibition is to attract international brands to enter Asia, especially the Chinese market. Based on this concept, on the one hand, we actively introduce international brands; On the other hand, we also help brands that have settled in China to find more cooperation opportunities. I believe that over time, more and more international brands will enter the Chinese market through this platform. "

Gillermay said that the theme of this year's exhibition is "Hyperreality", that is, creating trends, transcending reality and breaking boundaries. The number of exhibitors this year has jumped from more than 50 last year to more than 150, with a more complete range of brands, including some well-known international brands such as MANGO, ABLE JEANS, TOM TAILOR, etc. In addition, the scale of the exhibition is also larger: for the first time, the exhibition will be held in Shanghai World Expo In the exhibition area, it is held in Asia's largest pillar free exhibition hall with an area of 25000 square meters. Guillelmay believes that these changes show that the attractiveness of the Chinese market is growing. "I think there are many reasons for the increase in the number of exhibitors. On the one hand, many old exhibitors are optimistic about NOVOMANIA and the Chinese market and (choose) to participate again; On the other hand, we have taken positive action since last year, attracting many European and Japanese brands to participate in the exhibition. Many brands come to China for the first time. They hope to better understand the Chinese market and seek cooperation opportunities through the exhibition. "

Perhaps because Guillermo is Portuguese, the number of Portuguese enterprises participating in the exhibition this year has increased significantly. Last year, only one Portuguese enterprise participated in the exhibition. This year, there are 8 enterprises, including clothing, jeans, shoes, etc. In this regard, Guillelmay believes that, European economy The recession may be one of the reasons for the expansion of Portuguese exhibitors. "On the one hand, I am Portuguese, and I certainly hope that more Portuguese enterprises will participate in the exhibition; The more important reason is that Portugal now has many world-famous brands. However, the current situation of European economy is not good, and many Portuguese enterprises hope to find potential opportunities in China. Therefore, since last year, Portuguese enterprises have participated in the exhibition. Through the driving effect, more Portuguese companies come to China to seek opportunities. I believe there will be more Portuguese companies here next year. "

As Guillelmay said, the "complex situation" in Europe has prompted many European brands to move to Asia, and China, as the main battlefield of the Asian market, naturally becomes a place for various brands to compete. The famous Portuguese local brand TIFFOSI is such an enterprise. TIFOSI, founded in 1968, is a company that produces jeans, and participated in the exhibition for the first time this year. Diogo Passos, the company's sales manager, said that the purpose of this exhibition was to learn and understand the Chinese market, and hoped to take this opportunity to seek cooperation. "TIFOSI is a well-known brand in Portugal, with more than 60 stores in the country. We hope that the brand can be internationalized. We first entered other European countries, and then opened branches in the Middle East. China is a big market, and we look forward to finding interested partners in China to jointly open branches or joint ventures. "

Now, Gillermay has lived and worked in Shanghai for three years, and he has witnessed with his own experience China's economy The growing vitality and the increasing purchasing power of Chinese consumers. Therefore, in his view, against the backdrop of the current global economic downturn, the Chinese market will undoubtedly attract more and more merchants from countries like Passos.