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Men'S Money Market Is Optimistic About &Nbsp; Blue Ocean Seduces Competition.

2012/3/20 9:24:00 19

"Money king" looks good on men's clothing market, attracting all parties "Princes" to join the competition pattern.

"Our performance in 2011 was pretty good.

Last year, not only did the Asian market grow gratifying, but also in the US and Europe.

Sale

The amount is also very good, and many tourists from Russia, Brazil and China contribute a large portion of their income.

Gildo Jagna is the chief executive of Italy luxury brand ErmenegildoZegna (Zegna).

He said that the background of this sentence is that there was news recently that Zegna was going to Hong Kong to go public.

From Gildo Jagna's statement, we can also understand the reasons for Zegna's listing in Hong Kong.

Related data show that Zegna2011 sales increased by more than 20%, from mainland China and

Hong Kong

Sales in the region, Brazil, India and Russia reached 40%, while net profits increased by more than 3 times to 60 million euros (about HK $639 million). In the Zegna2011 plan, more than half of the new stores will be opened in new regions such as China and Vietnam.

They also aim at the Chinese men's wear market as well as France's PPR group and LVHM.

PPR group owns Eve Szentgrolan (YvesSaintLauret), Balenciaga and so on.

Fashion brand

But no high-end men's wear brands.

Last year, PPR group bought Italy menswear brand Bly Noni (Brioni), which has a history of more than 60 years and is loved by many political celebrities and movie stars.

It is interesting that PPR president has said he is interested in buying a Chinese brand with its own characteristics rather than imitating European luxury goods, but "it's hard to find in fashion or accessories industry."

Shortly after the action of PPG group, LVMH group announced that it will make a large-scale adjustment to the Berluti men's wear brand.

Besides, brands like HugoBoss, Burberry, Armani and Dunhill have taken a firm foothold in China's men's wear market.

The brand of men's clothing has become the favorite of international players. Chinese consumers are the number one hero to make the cake bigger.

According to a survey by Bain consulting firm, the annual growth rate of China's luxury men's wear is 14%.

It is expected that the Chinese market will account for 44% of the global market share by 2020.

Chinese version Zegna

Like other international brands, some domestic textile enterprises are equally optimistic about men's wear market.

In 2010, Shandong Ruyi group successfully introduced the RENOWN company, once the largest garment operator in Japan, to show its determination and confidence to enter the garment industry.

Half a year later, Ruyi carries the Simplelife menswear brand to the 2011 China International Clothing and accessories fair.

Qiu Yafu, chairman of Ruyi group, said: "Future Ltd will gradually pform from production oriented enterprises to brand operators.

Ruyi will rely on fabric business, strengthen the fabric brand of the company, then extend to the downstream garment field, develop its own brand.

Clothing brand

At the same time, rely on financial strength to integrate the mature clothing brand from outside, so as to make the Chinese version of Zegna.

Zegna's Chinese learners are more than just one.

Shandong Nanshan Group also launched the menswear brand MENSPLANET (Mans Brandon) in recent years.

It is understood that MENSPLANET is jointly developed by Nanshan Group and Japan left bank corporation and various cooperative agencies in developed countries such as Europe and the United States.

Relying on the advantages of Nanshan Group from wool, wool top to fabric and garment industry chain, MENSPLANET has become the leading brand of Nanshan Group to enter the business casual men's wear market through the fabric clothing design center and the fashion trend information center located in Milan and New York.

In fact,

Raw material

Price instability, RMB appreciation and other adverse factors, textile industry looking for new profit growth point is imminent.

And involved in clothing, spinning enterprises have congenital advantages.

In recent years, domestic large textile groups have been involved in the clothing industry, and when choosing clothing sub class, they have chosen men's clothing invariably.

Zhao Huanchen, chairman of Shandong's Dai Yin Textile Group, which owns Renault brand, said: "with the change of consumer dress concept and the improvement of consumption ability, business casual men's clothing has quickly become one of the most dynamic plates in the market. Therefore, business casual men's wear is attractive and the market scale will continue to expand.

We are launching the Renault brand based on this situation.

From the financial statements of men's clothing companies listed in China, we can also see the growth of the size of men's wear market in China.

Statistics show that compared with 2007, the net profit of reported birds increased by 2.9 times in 2010, the growth of 2 times and the increase of 3.17 times.

At the same time, the expected profits of all listed men's clothing enterprises in 2011 are also considerable.

The news bird expects net profit growth of 2011 over the same period of the year to 35%~55%, and the net profit of 2011 is 20%~50%.

Seven wolves reported that the net profit of 2011 yuan was 410 million yuan, an increase of 44.87% over the same period last year.

Sullivan, a famous American growth consultant, put forward in his 2011 research report that China's men's clothing market will continue to maintain a stable development trend under the support of huge consumer groups and rising consumption power.

In terms of retail sales, the total market value of men's clothing in China in 2008 was about 260 billion yuan. In the short span of two years to 2010, the market has expanded to 348 billion yuan and is expected to continue to grow at a compound growth rate of 16.9%. By 2015, its market value will most likely be doubled on the basis of 2010 and over 700 billion yuan.