Green Box Pushing The New Strategy Of "Three Networks In One"

Internet business giant Green box Announced in Beijing "Three networks in one" The new model strategy has attracted many attention by selling the online Internet, offline offline stores and mobile phone networks. "The move is not only expected to solve problems that have plagued China's retail industry, but also has great significance for the future development of the new business model of the retail industry," said China Internet Association's responsible person in an interview with China economic net reporter.

43% of the Internet operators are on the same track.

With the huge change of Internet and e-commerce in the future people's behavior and consumption mode, China's traditional retail business will face an unprecedented grim situation. For all brands and retailers of traditional retail stores, how to fully integrate brand and product resources, effectively play the unique sales function of different channels, fully integrate online and offline, and build a three-dimensional and omnibearing customer service system will be an important issue that Chinese retail industry needs to solve and face.

In 2012, the first brand green box of children's clothing launched the revolutionary new mode of "three networks in one, holographic marketing" in the Internet era. This model is expected to solve the series of related problems faced by retail terminal customers in the current market environment.

According to the Shanghai Institute of family consumption for Shanghai, Beijing In Jiangsu, Zhejiang, Shandong, Guangzhou, Hubei, Hunan, Henan, Sichuan and other twenty provinces and cities, 1600 clothing retail stores found that 84% of the brand shop owners agree that Internet sales and e-commerce will be the trend of China in the future. 71.3% of the customers believe that in the coming years, they hope to engage in online sales while increasing their sales channels and expand their sales performance while 43% of the shopkeepers have already run their own stores, and the current network sales account for 25%-58% of their total sales.

Although many traditional retail customers consciously or involuntarily participate in the ranks of e-commerce, the vast majority of the ideas are simple and ignorant. These customers just use the network as an additional way to expand sales as an auxiliary entity store. They only make their own shops spread on the Internet, so that more customers can see and eventually sell them, but they can not integrate the network and brand resources in terms of brand, cost and benefit, and gain more and more full profit space.

It is learnt that for the traditional clothing store operation in China, the biggest cost and risk come from the following five points: the high quality rental cost of the store, the cost of goods displayed and prepared, the market acceptance risk of the product style, the consumer's perceived risk of product price, and the inventory risk brought about by the slow-moving product.

Yuan Feng, director of the operation center under the green box line, was once the executive vice president of Satchi international. He had many years of operation experience in the offline stores. When he landed in the green box and was ordered to expand in the green box shop, he was faced with the annoyance of the overwhelming majority of brands: because the price of online goods is relatively cheap, the new mode of survival of the traditional offline stores must be able to avoid the negative impact and impact of online product prices on the line.

Green box is the first brand of children's clothing online. Last year's "double eleven", the sales volume of one day is 40 million. If the green box wants to expand the line, the problem to be solved is to effectively integrate the online and offline brand, product, price and other system resources, effectively reduce the cost and risk of the traditional physical store, and expand the profit source of the shop owner, so as to truly realize the new breakthroughs in the mode.

　 Green box leads the new mode of "three networks in one, holographic marketing".

In this way, the first brand green box of children's clothing in 2012 combined with its existing network sales advantages, and joined the American Technology Corp iHomebay (home news harbor) to introduce the fashion experience leading technology "VID smart fashion mirror network service system", took the lead in the industry and end store customers to launch a new revolutionary mode of Chinese traditional retailing industry in the Internet age, which aims to integrate the "online Internet", "offline traditional physical store channel network" and "mobile phone network", so that offline shopkeepers can share the multiple profits of Brand Company e-commerce sales, mobile phone terminal sales and physical store sales, and fully enjoy the low cost, low risk and high benefit brought by the three networks integration. It is in line with At the same time, the green box brand can provide a comprehensive, three-dimensional and informational brand service and experience for the green box customers with the perfect integration of virtual e-commerce network terminals, mobile phone terminals and the real real shop terminal, and create a green box brand experience and sales system based on human nature and three networks.

Yuan Feng said: "we have 30 square meters three nets in one shop, to solve the traditional 100 square shops are not necessarily able to solve the problem. 70% shop space display is the green box designed for the offline shop separately designed and produced in the middle and high priced clothing, consumers can shop in the shop to select excellent brand design unique products."

"And in the other 30% of the shop space, consumers can enter the green box's official website through the Internet and touch screen technology, and buy more than 500 online mature and high-quality products. At the same time, consumers can try and buy every related product by setting up the VID real person identification technology at the terminal, and consumers can place orders by clicking the green box shop.

The green box CEO Wu Fangfang, who built this new retail mode, has a special complex for offline stores. Wu Fangfang began to touch the net in December 2008, and the sales volume was 500 thousand in that month. At that time, the annual sales volume of the entity store under the green box line was 13 million. Although the sales price was the same as that of Wu Fangfang online, although the sales price was the same as that of the online store dealer, the dealer still started up at the order meeting and opposed it with no order. Wu Fangfang was determined to withdraw from the whole line of the physical store and refuse to enter e-commerce with 20 million stocks. In 2009, sales reached 20 million, sales in 2010 exceeded 100 million, and sales in 2011 reached 3 hundred million. In the report released by DDT, a world-renowned consultancy, the green box ranked fifth in China's fast growing company. Although it has left the traditional entity store, the return of the green box has always been a dream that Wu Fangfang can not wield. {page_break}

Until 2012, Yuan Feng came to the green box. Wu Fangfang's original dream, with the green box return to the opportunity of the line, come to a successful conclusion.

Yuan Feng said that with the effective collection of terminal customer information, companies and stores can rely on mobile phone mobile Internet platform to carry out database marketing to customers. When new products arrive at stores, shopkeepers only need to send barcode to new customers' phones. Customers can see products directly through barcode, and instantly see the try out effect through VID real person identification technology. Trying out satisfied customers can complete purchase and consumption at the store.

The green box will be displayed in 2012 Beijing CHIC. It is understood that some people were willing to buy the model at a high price. The green box said that the system could only be realized under the background of huge green box shopping resources. 

　　 30 square meters shop to create 100 square meters benefit

Green box CEO Wu Fangfang introduces the advantages of the triple play mode, including the store space of the same size as the competition brand, greatly enriching store products, expanding the price level of the products in the store, effectively realizing the concept of "small" area and "big" store, greatly reducing the rental cost of the store, and the preparation of goods and other related costs; effectively reducing the business risks brought by shop owners, such as product style, product price and other factors, effectively controlling the inventory risk of brand products, and fully expanding the profit margin of shop owners.

On product display, consumers can see not only 80-100 styles of products displayed on regular 30 square shops, but also through online touch screen and VID technology, and see more than 500 online product styles each season.

From the rental cost of shops, 30 square shops can carry the display and sale function of goods displayed in 100 square or even larger areas of the usual brand. For shopkeepers, the actual cost of store rental can be reduced to the greatest extent. From the shop's product type and price risk, there are not only hundreds of specially designed products under the line, but also the 300-500 online products that have been trained and approved by customers. This will greatly reduce the risk of business owners who may not be able to adapt to market problems due to product styles and prices.

Wu Fangfang said that the green box under the return line will provide three profit protection for franchising shoppers. First, dealers can effectively manage the exclusive brand MIL-PLUS under the high-end green box under the banner of the high-end green box, catch the habit and buy offline, pursue the product grade, have higher requirements for product quality, and can bear the high and medium price high-end customers, and get the relevant profits of the brand products in the normal sales line of the shop.

In addition, the green box also advocates franchisees to change the "business mode" into a highly competitive "business mode". Shopkeepers can make full use of their connections and resources in the locals, and release the "green box" online shopping VIP card (baby growth card) to the potential single target customers or cluster target customers by pushing them out of the store, so that the relevant customers can log on to the "green box" official website consumption.

It is reported that in 2012, the green box will select 100 children's clothing franchisees in the whole country and take part in the first construction and operation of green box "three networks in one, holographic marketing" brand experience shop. The green box will give the first batch of customers full market support from the perspective of franchise policy and brand service, so that the new mode of China's retail industry with "three networks integration and holographic marketing" can continuously develop and grow in the Chinese market. (