In February, 200 Group Buying Websites Switched To Online Shopping &Nbsp, And Nearly 1000 Will Be Pformed In The Next Quarter.

Market recovery is still difficult to block pformation

Following January

Although group buying has passed.

It is worth noting that the group 800 to 400 operational website sampling monitoring found that nearly half of the local services have been abandoned to the pformation of physical class group purchase.

Analysis points out that the number of websites withdrawing from the life service group buying market will continue to increase. It is estimated that nearly 1000 group buying websites will be faced with a test of closure or pformation in the coming quarter.

In response, Hu Chen, co-founder of the group 800, believes that from the market capacity, the two thousand or three thousand group buying websites are still somewhat redundant, so the "thin body detumescence" can be seen as the metabolism of the industry itself.

Transformation or persistence faces dilemma

Even group buying website borrows

At the same time, according to people familiar with the matter, most of the group buying websites that choose to pform are to save money and do not have qualification audits for all co - operative and selling products.

But for the group buying website that still persists in local service, it is also facing difficulties.

Reporters found that part of the local service group buying website is quietly changing from the initial limited time discount products to coupons that are available for sale during the growth period.

In this regard, the industry said, in fact, some businesses also hope to upgrade group buying services through this way, which is the inevitable trend of industry development and competition.

However, the discount of "ready to buy" and "no strength" coupons will make consumers' purchase intention shrink dramatically.

Market concentration is becoming more and more prominent.

Although some websites have withdrawn from the group buying market, the overall level of group buying websites ranking the top is still rising.

The group 800 report shows that in February, the US group network, the handshake net and Wo Wo Group still occupy the top three locations, while the public comment network, the glutinous rice net, the F group and tick group have been catching up with each other in terms of sales scale.

The reporters found that although the group buying industry has been in the crisis whirlpool, such as closing down the station and tight funds, the scale of the group buying market in February still stands at a level of nearly 1 billion 500 million yuan. The steady performance in 3 months shows that the rigid demand of the group buying market has been fully verified.

Hu Chen believes that group buying websites have been pformed and closed down, which actually boosted the development of big industry stations.

In addition to the overall rebound in trade volume, the problem of low rate of complaints from group buying has also improved.

Group 800 complaint area shows that in February, a total of 118 group buying websites received complaints from group members, and the total number of complaints was 912. As of the end of the month, 561 cases had been solved, with a resolution rate of 61.5%, a substantial increase compared with 40% in January.