2012 China Fashion Week: Star Effect And Brand Promotion

As everyone knows,

I remember many years ago, some obscure clothing enterprises in the coastal cities of Guangdong and Fujian threw heavy gold, hired famous artists from Hong Kong and Taiwan to endorse them, and publicized and promoted them through various media.

At that time, they were really well capitalized and had lots of money in their pockets.

Their practice just caught the psychological entanglement of ordinary Chinese people.

You can see that your own idols can speak up the clothing brands that they have never heard before. This shows that this brand must have something special. In the dazzling clothing market of Chinese clothing brands, once they consume, they will not hesitate to invest in their pocket money to these famous fashion brands.

"Many people are gathering firewood and the flames are high". The large number of consumer groups in China has made these forward-looking garment enterprises grow stronger and emerge from many township enterprises and become the leading eleven of the garment industry in China.

With the rapid development of China's economy and the continuous improvement of people's living standards, the trend of white-collar pursuit of brand names and luxury goods has begun to spread to all sectors of society.

In order to get our luxury goods, people can listen to or see all kinds of weird stories almost every day.

Of course, the smart clothing manufacturers can see deeper and farther than ordinary people.

It is one of the most effective ways to raise the value of their products and make efforts towards luxury goods with the power of stars.

This has the same effect with many years ago that the famous Hong Kong and Taiwan artists were hired.

It is not difficult to understand why the fashion enterprises in recent years are keen on the fashion activities of the past.

The pursuit of maximization of product value is a problem that every businessman thinks hard.

In recent years, the fashion show has been spending millions of dollars at a time. It is no longer a fantasy. Fashion week has become the best platform for clothing enterprises to increase the added value of products.

And strive to develop their products to the high-end is the only way to enhance the added value of clothing products. It can be concluded that with the steady and rapid development of China's economy, the position of China International Fashion Week in garment enterprises is becoming more and more important. Strong clothing enterprises will tilt to the fashion week in fashion week and costumes fair, and spend more money on fashion week.