Stick To The Brand Market Fulcrum - China Jordan Sports
China's Jordan sports Limited by Share Ltd (hereinafter referred to as "China Jordan sports") began more than ten years ago from a small sporting goods company and grew up in the cracks of international big brands monopolizing China's first tier cities.
The success of Jordan sports in China is a microcosm of the development of Chinese sporting goods enterprises.
General manager Ni Zhennian once said: sports products are three points, quality, design and price, these three points can do a good job, you have succeeded.
So how did Jordan sports in China stick to their brand fulcrum?
The first is quality.
The quality of Jordan sports in China is mainly on the production line. As long as it involves the quality of products, China's Jordan sports has never been vague. They are always making a solid product. In order to insist on making the best products, China's Jordan sports should use the best material, the best leather material and the best zipper, even if it is a small lock, it also needs the best.
Ni Zhennian, general manager of China's Jordan sports, said that whether in clothing or
Gym shoes
Of
Fabric
Zipper, mode button and even a line, China Jordan sports must do the best.
Therefore, the quality of China's Jordan sports has never been said, and has been well received by consumers. China's Jordan sports is a faithful companion of people who love sports.
In terms of design, China Jordan sports has a huge R & D team.
This is actually inseparable from the spirit of Chinese Jordan's enterprise.
When Chinese sports national brand just opened up, Jordan sports in China recognized that
Chinese sports market
We should gradually move towards the road of innovation. As a team focusing on science and technology and innovation, we can accurately grasp the direction of China's sports market. In the 2006 place, we started the "Jordan Cup" Chinese sports equipment design competition, and actively prepared for the cultivation of innovative talents. The deep meaning of the "Jordan Cup" costume design competition is to complete the pformation from "made in China" to "created in China" in the post Olympic era.
It is reported that in several previous competitions, 80% of the winners have entered the Chinese Jordan sports design and other related work after the competition.
Jordan sports in China has also made great efforts in training young designers, providing them with all kinds of learning opportunities such as communication and investigation, providing them with a good platform for development.
The last fulcrum of Jordan sports in China is the price of sporting goods.
The price of Chinese Jordan sports can be maintained for a long time, which originated from the special marketing mode of Jordan sports in China.
In the development of China's sports market, many sporting goods companies will find celebrities to endorse and invest a lot of money in product promotion and advertising. But Jordan sports in China does not follow the crowd. Instead, they are committed to doing their own work and putting money into the R & D and production of products.
China Jordan sports Ni Zhen year has a very incisive speech, generally means that the same is 100 yuan of goods, my Chinese Jordan sports is better than others, because our money is invested in products.
Through the course of Jordan sports in China, what we see is perseverance and dedication. It is a solid and hard work, and this spirit of struggle is exactly the corporate culture of China's Jordan sports, and it is also the spirit of all sports.
It is with this spirit of sports that China Jordan sports has been sticking to its brand fulcrum.
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