Put An End To Enterprises' Fat And Fake Prosperous Clothing Enterprises And Calm Down Their Own Position.

There is a discipline called Industrial Ecology, ie industrial ecology.

This is a systematic study of the whole metabolic process of natural resources in social production activities, the organizational management system, the dynamic mechanism of production, consumption and regulation, the control theory and its relationship with the life support system.

A mature and stable ecosystem should be covered with tall trees, dense bushes in the middle, and luxuriant grass in the mountains and plains below.

The big trees stop the wind and sand for the grass, while the grass helps the trees to keep the water and soil, mutually beneficial and mutually beneficial, and develop in harmony.

It should be the same.

It should be said that

The grass is very luxuriant, and the shrubbery is also luxuriant, but there are few towering trees.

At present, many large trees that grow on this land are just "foreign brands" pplanted.

How many "foreign brands" are processed in China?

It can only be said that the actual figures may be much more than those on the surface.

At the same time, this is a process of change. Chinese OEM enterprises with absolute advantages also feel the pressure from Southeast Asian countries with lower labor costs.

Foundry is not an end.

Learning brand operation for other people is a way that many developed countries have gone through. It is also a necessary process for Chinese clothing industry to form a multinational group that can control global resources.

We see that many OEM enterprises have begun to try to get out of the mire and take the road of brand.

This process will be full of hardships.

To take the brand road, we must build a complete industrial structure, from the release of fashion trends to the design of yarn and fabric, to the design and manufacture of garments, and to form an industrial ecological park with independent research and development capability.

Therefore, a knowledgeable person once told a senior listed garment company chief executive: "you should invest in technology research and development. You do not engage in small businesses.

along with

Uniqlo and other fast fashion trends, and some domestic brands are learning this model.

Fast fashion brands expand rapidly, but in prosperity, brand development is also a crisis.

Recently, some brands' inventory crisis is worth waking up.

At the same time, the fast fashion favoured "big store mode" is also being tested.

In the increasingly fierce commercial competition environment, only by constantly enhancing the brand's ability to resist risks and stress can enterprises become invincible.

As a result, the buying system of Chinese garment enterprises is also rising.

Zhao Gang, a buyer expert, said, "almost all the internationally famous brands have their own professional buyer teams. They usually include a designer, a fabric buyer, a print buyer and a printer buyer."

Before, our industry also had some "buyers", but their purposes were different.

"In the past, some domestic brands often went to Europe to take pictures.

But copying the brand of others can not become a big card, because plagiarism can only be a product, and the complete design process and mature development mode can never be plagiarized.

Seven wolves brand director Gong Naijie said.

Not long ago, Miao Hongbing, chairman of the white-collar dress, said something very insightful. "We are all facing serious challenges.

Businesses need to lose weight and brands need to lose weight.

Now some enterprises are puffy and fake prosperity.

We should calm down and think about ourselves.

In a word, we must lay aside flashy and quick success and instant benefit, and do things steadfastly.