Exhibition Knowledge: Trade Show'S Vigilance And Fraud Exhibition

There are usually several ways to cheat.

One is to exaggerate their organizational capabilities in advertising. After the invitation, there are many lists of authoritative media support, but the vast majority of advertisements are purely fictitious. There is no cooperative relationship between the organizers and the authoritative media listed.

More exhibitors also seize the psychology of exhibitors eager to promote the brand, exaggerate the exhibition publicity, and create professional audiences.

The buyers often present in their promotional materials are very tempting. Many exhibitions boast that buyers come from many countries and regions. Some boast that there are many downstream customers visiting.

But what the exhibitors saw at the exhibition is a desolate thing. It is hard to find a few real professional spectators.

In fact, most fraudulence is not intentional. Many exhibition companies initially wanted to do well in the exhibition, but in the course of the project operation, due to the poor investment in the exhibition, the scale of the exhibition was not up to date, and the cost of the initial investment could not be recovered. The organizers did not have the courage to bear the losses and had to "cheat".

Such cases account for the lion's share of fraud.

So every exhibition will have many uncertain factors. Enterprises wishing to participate in the exhibition should be vigilant.

On the other hand, they only spend a lot of time in the exhibition, but fail in the exhibition organization. The audience is very poor and the scene is cold.

This was also staged many times in 2004.

There are many factors that determine the success of an exhibition. In addition to the exhibition, we should organize the downstream enterprises to visit. We must have the background of the industry as well as the sense of responsibility.

Creating a good exhibition brand can not be accomplished overnight. It is a process of gradual accumulation.

To think that the industry service is the goal, it will be very patient to cultivate a certain exhibition brand.

If you leave it for

Service, simply to make money, will not have the patience to cultivate the market, its exhibition quality and credibility are very difficult to guarantee, so that individual local exhibitions only hold several sessions on the aborted phenomenon, but also caused the exhibition market confusion.

Faced with so many traps, enterprises need to participate in some strategies according to their own strategies.

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Local exhibitions are places.

Industrial service is a platform for direct contact between equipment enterprises and local garment manufacturers. Therefore, local clothing enterprises should be chosen as the market background so as to reduce blindness in exhibitors.

In addition, we need to see the needs of the local market.

For example, the clothing industry is a new industry in the region. The demand for clothing machinery is large, and the market is also active. Participating in the exhibitions in these places is also a good opportunity for enterprises.

Cheating shows clearly a threat to the healthy development of the exhibition industry.

Because China's Convention and exhibition industry is still in a stage of extensive development, this undoubtedly gives some people an opportunity.

Shanghai Hualian company is an influential institution in the industry. Wu Yijun, the manager of Exhibition Department, is very worried about this. There are more than 20 exhibitions in half a year, which is difficult to guarantee the effect and quality of the exhibition, and also seriously disrupts the market.

There are also industry analysts that the number of exhibitions is excessive, mainly because no one has come to regulate.

Local exhibitions need further maturity. If there are more famous brand exhibitions, the participation of exhibitors will not be tempted.

In order to avoid being fooled, as exhibitors should understand the sponsor's situation, do not inquire about the phone through their promotional materials, or consult the company directly through local trade associations or themselves.

When choosing an exhibition, try to choose not for the first time, but to select several sessions that have been held. Most of these exhibitions have stable exhibitions, stable exhibitors and professional spectators, and their credibility and reliability will be relatively large.