Calvin Klein, A Famous American Fashion Designer

Calvin Klein is the largest designer brand in the United States, and has been well-known for four consecutive times clothing Awards; Its related products are emerging in an endless stream, with an astonishing momentum.

Calvin Klein has always adhered to perfectionism, and every Calvin Klein fashion looks perfect. Because it reflects the full New York lifestyle, Calvin Klein's clothing has become the favorite brand choice of the new generation of professional women.

Calvin Klein was born in 1942 in New York, the United States, and studied at the famous New York Fashion Institute (F.I.T). In 1968, he founded Calvin Klein "Cavenclay" Company.

Calvin Klein is the most famous fashion designer in the United States. In addition to high-end and high-grade classic works, Klein is also an advocator of fashionable sexless perfume and jeans for young people.

Calvin Klein has three major brands: Calvin Klein (high-end fashion), CK Calvin Klein (high-end ready to wear) and Calvin Klein Jeans (jeans). In addition, it also operates casual wear, socks, underwear, pajamas, swimwear, perfume, glasses, household accessories, etc.

Since the establishment of his own company in 1968, Calvin Klein has been famous in the fashion industry for more than 30 years, and is considered to be the representative of American fashion today. He believes that today's American fashion is modern, simple, comfortable, gorgeous, casual and elegant, which is also Calvin Klein's design philosophy. He said: I also found that the essence of American style also has the characteristics of internationalization. Like New York, it is not a typical American city, but a typical international city. The same goes for London, Tokyo or Seoul. People living in these cities will respond to my design because their lives and needs are very similar. No matter where modern people live, they have their commonalities.

The minimalist style is Calvin Klein's registered trademark in design, and it is also a popular trend today. But when the minimalist style is no longer a popular trend, will it change? To this question, The confident Calvin Klein once said: "I think my design philosophy tends to be more modernist, and I will continue to focus on aesthetics, which tends to emphasize a pure, simple, relaxed and elegant spirit. I always try to express purity, sexiness and elegance, and I also try to achieve a unified style and be loyal to my dream. I think people will understand what I want to present more, and they will appreciate and be positive To respond. "

One of the important styles of Klein's products is sexy, so this feature has been brought into full play in his advertisements: his advertisements often use nude portraits to create perfect and artistic images; But sometimes Klein also plays a side game, such as using a female model who looks like an underage to pose in a sexy underpants in his underwear advertisement, which has caused quite a lot of controversy and was also interfered by the British Advertising Standards Agency. In Calvin Klein's concept of sexiness, there are many kinds of sex appeal, so recently his advertisements have replaced the old sense of bones and decadence with a group of energetic, healthy young people with bright smiles. The enthusiastic charm easily captured the hearts of consumers.

Calvin Klein said that he would design clothes for modern women who are active in social life and family life and seek balance among them. They are a group of women who attach importance to their hearts and look kind, but do not spend much time in front of the mirror. They want a relaxed, casual and elegant dress, which I believe is the trend of fashion in the future. In terms of appearance, Calvin Klein women are fresh, natural and beautiful, not an unreal charm.