Customized To Become The Image Promotion Project Of Wenzhou Garment Enterprises

In recent years,

More and more clothing brands have launched customized projects. Some brands even regard them as the image projects that the company focuses on.

For the same product and the same brand, how can enterprises achieve sustainable development at the same time as consumers benefit? Many brands of shoes and clothing, glasses and so on in Wenzhou have chosen to open a new competition channel through "tailor-made".

Zheng Chenai, President of Wenzhou clothing trade association, said that customization is a green, environmentally-friendly reservation consumption, no inventory, no waste.

For consumers, it can bring more and more meticulous service and more high-end shopping experience; for production workers, they can shorten working hours, reduce work intensity and bring more benefits.

"The gold medal VIP customer can enjoy a designer's and print designer's tailor-made service for his clothing every year."

Ye Jie, vice chairman of Wenzhou Jideli Industrial Co., Ltd., said that in order to meet the personalized needs of women's clothing, the company's European Angel women's wear brand will launch more customized services next.

Customized teams are growing.

Recently, European angel's new image store in downtown is being renovated.

Ye Jie introduced that a large area will be set up in the store as a VIP customization area.

Here, VIP members can not only customize products according to their personal stature, but also enjoy the exclusive services of designers, print masters and volume teachers according to their individual needs.

All VIP members' custom-made clothing will be recorded. Some unique styles. If second persons are customized, the company will inform the customer to place the order with the consent of the customer.

It is reported that the company has done a lot of preparatory work for pushing customized services, equipped with specialized working groups, sample workers and so on.

In addition,

The typing engineer takes a certain amount of time every month to serve the custom department.

Since last year, Zhejiang snow song costumes Co., Ltd., which has made many years of group customization, has also begun to pilot personal volume customization business.

Tong Liwei, head of the company's customization department, said that the process of personal customized business is not very convenient yet, but there are quite a few customised customers.

Therefore, at present, the company is formulating a plan for volume customization. In the future, a customized area will be set up in large stores.

Clothing customization is not a high price.

"Customization is not unattainable, it is not necessarily high price, sometimes it is more parity."

Zheng Chenai, chairman of Zhejiang's Olympic apparel Co., Ltd., said that the company is promoting customized business this year. Custom-made prices may sometimes be several points lower than that of the sample clothing, which is the brand's time cost for consumers.

It is understood that the price of customized products launched by snow songs and European angels is the same as that of store products.

The custom products of the news birds, France, Jordan and other brands in the exclusive store are also in line with the prices of the store products, and the waiting time is not long. Generally speaking, goods can be mentioned between one week and two weeks.

Customized high-end boot service

The "CARL BONO" custom-made brand of the news bird group puts forward very high requirements for every detail of the service.

For example, in addition to having professional standards and dressing in vitro, the company also requires them to use specified fragrances and eat green arrows and chewing gum before work.

"CARL BONO" is a senior custom brand launched by the bird in 2007. It has sold 228 thousand yuan a set of high priced Western-style clothes, and many customers have accumulated over about 1000000 yuan.

According to the introduction, the services they provide are very fine: the company makes a batch of advanced fabrics in the UK and other places every year, and each fabric has a limited production of 100 meters (33 suits).

A high salary is hired from Italy for 5 senior quantity division teachers. All garments are hand-made, with pure linen lining (environmental protection and breathable).

They also provide a special service, that is, before making garments, make a set of trial clothes with alternative fabrics, and then put them into production if they feel fit.

Later, the reporter entered the wedding bird, the law school, Jordan and so on to launch the custom earlier.

Brand stores found that they all have customized areas, and "hardware and software" are no less than cafes and other leisure places.

Some business executives say that customized products are not just product quality, but also more and more high-end services than services.